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Sacred cows are long held beliefs that are no longer relevant and no longer helpful given current conditions. Nearly three years later, those discussions are more relevant than ever as long held beliefs about our nation, policing and racial justice slam into the cold hard realities of the present.
Read MoreIf you were starting your business or sales career right now, what would you do differently? With so many changes happening now, Jeff explains that this is an opportune time to answer that question.
Read MoreWhen's the last time you evaluated your personal and professional partnerships? Christie reflects on the amazing partnership that she has on this podcast and the partnerships that she has built all along her career that have led her to success.
Read MoreWe have been bombarded with positive messages of growth, pivoting, and emerging stronger than before for the last few months. But sometimes expectations skew what is really going on in front of us.
Read MoreCreating relationships is a vital part of making a sale. But are you paying attention to the details of your relationships? Christie will show you how relationship mapping can help to make those associations work for you.
Read MoreWe can all agree that the world and our lives have changed in significant ways in the last couple months, and moving forward. Many of us are feeling frustration and disappointment, but Jeff and his wife are here to discuss a term that encapsulates everything in a way you may not of thought of before - grief.
Read MoreWhat is your "Why?" It's a question that is asked of the guest on each episode. Today, Jeff and Christie talk about their "Why" in regards to The Why And The Buy podcast.
Read More"How can I help you?" is a stupid question. Jeff is musing this week with his wife Laurah about the client and prospect interactions they've had in the middle of the Covid-19 pandemic and why asking questions that people don't know the answer to is a bad strategy for relationship building and selling.
Read MoreA cruise ship anchored out at sea, unable to come into port. This may be how we are feeling at this time. Our routines have been thrown off, our connections broken, and we can easily find ourselves drifting from our chosen habits, to ones that are not enriching us.
Read MoreWhen you remind yourself of what you know to be true, you remember your why. And when you remember your why, your hows and whats get much better. Now more than ever, it's important to understand what you kâ
Read MoreWhat do you do when everything feels like an unknown? With the Coronavirus disrupting nearly every aspect of our personal and professional lives, it's tempting to give in to the anxiety or worse give up altogether. In this episode, Christie discusses a past encounter with the unknown. While attempting to return home from an overseas vacation, a volcano erupted and stranded her in a foreign land with no way out. Find out what she did next and how it can help you frame and fight through the events we're dealing with now.
Read MoreJeff and Christie team up for a special Monday Musing message in these uncertain times. How do we cope with all of these changes to our socioeconomic lives? How do we make sure that we're prepared when all of this eventually does either die down or we reach a new normal, and we figure out how business will move forward?
Read MoreWhen you remind yourself of what you know to be true, you remember your why. And when you remember your why, your hows and whats get much better. Now more than ever, it's important to understand what you know to be true and act decisively based on that information to serve your customers better. Today Jeff discusses the three types of salespeople he deals with, how to P.A.R.E down when you make decisions and his favorite cover songs.
Read MoreIf you listen to The Why and The Buy regularly you know that Christie started a 66 day activity challenge at the beginning of the year. She has now come to the end of that challenge and she'll discuss her progress and how a battle with her willpower has shifted her mindset towards everything, including business.
Read MoreJeff recently made a trip to Nashville, Tennessee to record audio versions of his ebooks. Even though he had written the words he was reading into a microphone...something felt...different.
Read MoreThe dirty little secret of small business is that executing on the seeds you planted last quarter takes away time to plant new seeds. How do you keep your pipeline full at all times? How do you balance taking care of current customers and finding new ones?
Read MoreAthletes across sports cross train, practice of training or being trained in more than one role or skill, in order to reduce the wear and tear on their bodies. Should you be doing the same for your mind? For your skills training?
Read MoreThere comes a point in time where you have to ask for the business or progress the sales process to the next step. Sometimes it gets awkward, especially if it's in a networking environment involving people you establish a personal relationship before the business relationship. Jeff discusses what you should do in a situation where you are balancing fundraising and friend-raising.
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