Whatcha Readin'? #9
After a bit of a break, it's time again for Whatcha Readin'? Round 9! Jeff, Christie and their favorite guests discuss transformational, thought provoking books about sales and life.
Joining us this week is the always amiable DeJaun Brown, VP of Sales for Fringe. He introduces the book, All You Have To Do Is Ask, by Wayne Baker. It's an indispensable guide to offering up help, and being ready to freely ask for help. And more importantly, how to do each of these things the right way.
Christie circles back to a book that has made a huge impact on her sales strategy, and her life. The One Thing, by Gary Keller and Jay Papasan. It lays out the power of focusing in on specific areas to reach big goals. And how persistence pays off exponentially.
Jeff breaks with tradition, and with a little inspiration from The Copywriter's Handbook, by Robert Bly, shares some of the best branding he's seen from the remarkable Stone Brewing Co. You won't want to miss what's written on these bottles of handcrafted beer!
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