Stop Being Bland Online with Darryl Praill

Is “social selling” a legitimate sales tactic or is it sales voodoo? Is it just cold calling and building relationships as we’ve always done in sales, or is it something more? Our guest today helps to dissect the intricacies of social selling and how to leverage it in order to market yourself and your product.

Darryl Praill brings his infectious energy to this episode. He discusses how to lean into the social media landscape by expressing your opinions, defining yourself and leading with quality material. This is not your grandparents sales strategy.

Daryll is Chief Marketing Officer for VanillaSoft, host of the INSIDE Inside Sales Podcast, part of the Sales World Top 50, and one of the most sought after keynote speakers at sales events.

Find him at darrylpraill.com, on LinkedIn here, and on Twitter @ohpinion8ted

On today’s podcast…

5:30 - Four ways people are persuaded by you

8:40 - Balancing your social media time investment

12:33 - Is online contact the new cold calling?

15:40 - The Double Funnel

18:00 - Don't be a sycophant! Have an opinion or let it go

21:50 - Don't be bland! How to define your personality on socials

22:26 - Cold calling fears? Blame your parents

29:20 - Rejection becomes opportunity

35:31 - Invest in quality without losing authenticity

41:35 - Set yourself apart and gain credibility with quality deliver