You Don't Have to Be a Doctor to Save Lives with Greg Linton

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Today we are profiling the inspiring story and mission behind the company Perinatal Access, founded by our guest, Greg Linton. 

Greg's mission, his purpose, his why is grounded in using technology to solve a problem for expectant mothers with high risk pregnancies. In these situations, time is of the essence and access to a doctor can be critical for the life of the mother and child. But some of these mothers live in places where a drive to the specialist they need can be 3 or even 4 hours away. 

Greg's company is working to bridge that gap using state of the art telemedicine technology. On this episode he will share why he's so devoted to this cause, how difficult it was to start and fund this business and how he plans to take the next steps so that he can help more mothers. 

Greg will inspire you to view every customer relationship as a problem worth solving, worth providing care for even if you don't wear a stethoscope. 

On today’s podcast…

1:20 - Jeff and Greg go way back to the swamps
3:38 - You don't have to be a physician to provide care for your customers
11:06 - Getting your idea off the ground is thrilling, hard, rewarding, exhausting
16:55 - Creating a brand that is powerfully connected to your company and your own personal story
24:50 - Using technology to solve the healthcare access problem

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