Good Empathy with Bernadette McClelland
We've heard a lot about empathy lately in regards to our sales approach. But today's guest says that there are different kinds of empathy, and not all of them are good.
Bernadette McClelland is an influential sales coach and keynote speaker. She explains that "good empathy" is one that encapsulates logic, outcomes and compassion. Being overly empathetic with no forward path, can lead you right out of a sale.
She also talks with Jeff and Christie about how to differentiate yourself, show value, use the resources that you have around you, and be the stable, competent salesperson that clients will be drawn to as the Covid-19 fog clears.
Plus! Jeff recommends asking a gutsy question to your happiest customers, that will help you win new prospects.
Find out more about Bernadette here
Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
The Why and The Buy is a Pod About It Production.
Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
The Why and The Buy is a Pod About It Production.