Making ABM Personal with Kristina Jaramillo
Hashtags, merge tags, trending topics, pressure for daily content and replying to every comment. It can all get a little forced and stale. The same can be said in the real world of sales and marketing when people stick to their scripts. Many view account based marketing negatively because too much has become cookie-cutter and templated.
But Jeff and Christie's guest today, Kristina Jaramillo, President of Personal ABM and partner at Stop The Sales Drop, doesn't stand for it. She talks about the importance of creating genuine personal connections and speaking to business people as actual human beings with unique perspectives. She is passionate about creating content and messaging for specific sales conversations, focusing on marketing, brand and ultimately - revenue.
Find out more about Kristina here
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