Diving Deeper With Data with Jenny Bristow
Jeff has often said that "Tech doesn't sell, it scales." And today's guest expands on that by bringing incredible insight into the world of data and analytics. Jenny Bristow, moved from Amazon to co-founder and CEO of Anvil Analytics + Insights.
Jenny talks to Jeff and Christie about how data and digital marketing moves business from the surface level to deeper understanding of their products and customers. Also how using data can help companies to avoid costly mistakes, and gain revenue if they are willing to play the long game. It also is a great lesson for salespeople to keep it simple, thing strategically, and solve problems.
Find out more about Jenny and Anvil Analytics + Insights here
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The Why and The Buy is a Pod About It Production.