Translate Your Message with Emily Griesing
Knowing what you want your brand, your company to say to the world is one thing. Knowing how to communicate that to the world is another thing. Our guest today helps business owners talk about what they do and how they help people in a way that engages prospects. Emily Griesing is the Co-Owner and Chief Strategy Officer at Bossible, a marketing and business development company that helps people find their inner boss.
When you're the product and the service and the customer service it's difficult to tell people what your special sauce is. It's easy to overwhelm people with statistics and product features and miss the forest through the trees. Are you attracting people or distracting people because you lack public speaking or networking skills?
You know you have the professional intelligence and expertise to help people. Today's show is all about emotional intelligence.
Find out more about Emily and Bossible marketing at itsbossible.com
On today’s podcast…
0:36 - It's like icing in a cake
2:59 - How Emily became an expert messaging translator
6:49 - The key to unlocking someone's professional language
10:26 - Becoming a cheerleader and a voice for your client
13:09 - Everyone has a customer and everyone has a client
21:02 - Getting feedback on your messaging and adjusting it
26:50 - You still have to be rooted in who you are and what your brand means
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