Starting a Podcast the Right Way with Doug Branson
Today we pull back the curtain on our operation and introduce to our version of Oz, our podcast producer Doug Branson. Doug not only edits our show he helps us understand the why of what we do here and helps us to get better each time we do this.
Doug not only produces our podcast but oversees the Sell or Die Network which we're a proud member of. He'll tell us how podcasting went from a hobby born out of a miserable day job to a business called Pod About It that now consults and produces over 200 podcasts.
If you've ever been interested in starting a podcast, listen for the most important questions to ask yourself as you start that journey. Doug shares some truths about podcasting and really challenges people to think about how podcasting can help their business and brand.
On today’s podcast…
2:45 - Doug builds a small podcasting empire after losing his love for his day job.
6:00 - Why should someone start a podcast?
12:02 - The truth about generating ad revenue via podcasting
19:12 - What is it that you want to say to the world?
23:05 - What kind of people are actually listening to podcasts?
26:48 - In order to build a following you have to make an emotional connection and you have to be likeable
32:00 - What's your secret sauce?
We have a new website. Listen to past episodes and get more from Jeff and Christie!
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The Why and The Buy is part of the Sell or Die Podcast Network. Subscribe to these other amazing network podcasts!
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