36 Rethink The Way You Sell – Prospecting Strategy #2

This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This will be the first of a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

Discussed in This Episode

Significant Quotes

35 Managing with the Brain in Mind with Chad Harrison – Part 2

Based on a special report titled “Managing with the Brain in Mind” written by David Rock, founding president of the NeuroLeadership Institute.  Chad Harrison takes us through the concept of managing employee engagement using the SCARF method.

What is the SCARF method you ask?  Neuroscientists believe people respond to all things with either a threat or a reward response.  In turn, they also believe you can drive specific behavior if you focus on five key social qualities that will trigger a reward response.  These five qualities are Status, Certainty, Autonomy, Relatedness, and Fairness (SCARF).

If you are a leader (or aspiring leader) in your organization, plan to listen to this one more than once.  There was so much richness in this discussion, we had to split it in to 2 parts.

Discussed in This Episode

Significant Quotes

34 Managing with the Brain in Mind with Chad Harrison – Part 1

Based on a special report titled “Managing with the Brain in Mind” written by David Rock, founding president of the NeuroLeadership Institute.  Chad Harrison takes us through the concept of managing employee engagement using the SCARF method.

What is the SCARF method you ask?  Neuroscientists believe people respond to all things with either a threat or a reward response.  In turn, they also believe you can drive specific behavior if you focus on five key social qualities that will trigger a reward response.  These five qualities are Status, Certainty, Autonomy, Relatedness, and Fairness (SCARF).

If you are a leader (or aspiring leader) in your organization, plan to listen to this one more than once.  There was so much richness in this discussion, we had to split it in to 2 parts.

Discussed in This Episode

Significant Quotes

33 Success from Scratch with Nick Ruiz

Nick Ruiz is a TWICE self made entrepreneur who started out in real estate in his late teens and built a multi million dollar net worth by his mid twenties only to lose it in the economic crisis in 2008.  He has since been able to rebuild and scale his business back and he is now teaching others how to apply some of psychological strategies that have been critical to his success.

During this episode, we discuss his new book, Success from Scratch – Mental Strategies for Success in a Survival of the Fittest Environment.

Discussed in This Episode

Significant Quotes

32 How to Suck Less and Sales Lessons from Caddyshack with Bob Waltenspiel at Podcast Detroit

We are excited to welcome Bob Waltenspiel from Podcast Detroit to the podcast this week.  The Why and The Buy is now a part of the Podcast Detroit Network which is a cool way for us to reach new audiences.  Jeff and Christie had a great time talking all things Caddyshack and how to suck less at sales.  You will enjoy this one

Discussed in This Episode

Career Lessons You Missed From Caddyshack

Significant Quotes

31 Rethink the Way You Sell – Prospecting Strategy #1

This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This will be the first of a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

Discussed in This Episode

Significant Quotes

30 Powerful Questions – Are You Asking The Right Ones?

The success or failure of today’s sales professional can hinge on the depth of the questions they ask.   Perfecting the art of asking the right questions and listening to understand vs respond is a skill you have to practice everyday.  In this episode of The Why and The Buy, Christie and Jeff explore the concept of powerful questioning.

Discussed in This Episode

Significant Quotes

29 When is Good Good Enough?

When is “Good”, good enough?  Anyone who suffers from hyper-achiever syndrome knows that you are always striving for that ever-elusive measure of perfection.  Listen in as Coach Christie helps Jeff see a different perspective on this challenge in his own life.

Discussed in This Episode

Significant Quotes

28 What do Top Sales Performers Do? With Scott Ingram

This week, Scott Ingram – Host of Sales Success Podcast and Inspired Marketing Podcast joins us to talk about what he has learned interviewing top sales professionals in organizations across the country.  You are going to want to listen to this episode over and over.

Discussed in This Episode

Significant Quotes

27 How Do You Get Your Team Working in Sync? Tracy Larson with WeSuite talks all things CRM

This week, Jeff and Christie talk all things CRM and Sales Enablement with Tracy Larson, President of WeSuite.  If you have ever struggled through a CRM implementation or aren’t sure if you need a CRM system, this episode is definitely for you.  Some sage advice from Tracy:

  • Don’t over customize the system
  • Make it easy for your team to enter and get data
  • Show performance and predicted performance data to your team
  • Don’t underestimate the value of the coaching process during implementation

Discussed in This Episode

Significant Quotes