125 Simplifying Sales Acceleration with Mark Hunter

There are few people in the world who believe in the power and value of the sales profession more than Mark Hunter. He never set out to be in sales but a penchant for traffic tickets when he was young left him in need of income and set him on the path he still blazes today.

He’s the author of two books, 2012’s High-Profit Selling: Win the Sale Without Compromising on Price and his latest High-Profit Prospecting.

Mark digs down into the most basic and necessary skills every salesperson needs to develop and how to simplify your processes to maximize relationships and sales.

On today’s podcast…

2:17 – How Mark Hunter developed Outbound Sales Acceleration Conference with the help of other sales rockstars
7:34 – What turns people away from sales and why it shouldn’t
13:30 – Don’t assume every sale will be the “ultimate sale”
18:30 – Finding the point of entry
25:06 – There are different kinds of “first class customers”
30:10 – Mark’s ‘mark’ of a great salesperson
34:20 – The people that inspire Mark Hunter

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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124 Unlearning the Ropes with Phil Gerbyshak

Phil Gerbyshak cares about people more than anything else in the world. He has made helping business people develop the necessary sales skills and social media skills to grow their ideas and their income his personal mission and his “why.”

As a sales trainer and business/marketing coach, Phil is helping small businesses learn and develop skills that will help them breakthrough easy to break down barriers offline and online. But lately, he’s been thinking about what companies need to “unlearn.” What knowledge, habits and systems do people need to rethink and rework to maximize their productivity and personal relationships?

On today’s podcast

1:10 – An update on Christie’s coaching certification process

4:43 – Why Phil utilizes Facebook Live to develop his skills, develop his clients’ skills and grow his audience

8:41 – You are over-complicating the initial contact

12:49 – Time block, time sprint and THEN rest

16:38 – Dedication to learning starts at the top

21:40 – The biggest thing that companies that need to UNLEARN

27:35 – The ideal time to post digital content

31:19 – 1000 True Fans http://kk.org/thetechnium/1000-true-fans/

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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123 Monday Musing: Get a Podcast Partner

You need a podcast partner.  That doesn’t necessarily mean you need a podcast. Wait…what?

Today’s Monday Musing is all about finding people you can bounce ideas off of. Who do you commiserate with? Who do you brainstorm with? Asking and answering these questions are crucial for skills development. Sometimes you need to be heard. And sometimes you need to explain something foreign to someone who knows nothing about a subject. Why? Listen to find out.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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122 Sustaining Deep Referral Sources with Nick Weber

Our guest this week is, Nick Weber, Partner Owner and Physical Therapist at Team Rehabilitation in Dearborn, Michigan.

Nick has a great story to tell about a franchise opportunity that actually worked wildly to the benefit of his clients and to his own benefit. These types of stories are rare. Most people are more familiar with the franchise entrepreneur horror story. Find out why a focus on skills development through coaching and training allowed Nick’s team to do what they do best, take care of their customers.

On today’s podcast

5:00 – What keeps someone with an organization for 13 years this day and age?
9:00 – Making a product worth selling
13:37 – How to sustain deep referral sources
16:30 – How the concept of and focus on skills development helped build Nick’s business
20:11 – The value of training and coaching on customers
23:30 – The value of training and coaching on referral networks
27:30 – The benefits of having the C-suite involved on the front lines.
33:25 – Nick’s “why”

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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121 Wrapping up June and Introducing July’s New Theme

We tapped our network to bring you some of the most fantastic and fascinating guests on the topic of networking that we’ve ever had. Listen for a look back on all of the sales wisdom and community building strategies we picked up in June. Plus, we reveal our theme for July as we continue to help you focus and excel into Q3.

On today’s podcast

:40 – We evaluate our own theme structure
4:51 – Kelly Roach helped us achieve unstoppable success
6:54 – Scott Ingram mapped out our network with a purpose
8:51 – Our thought leader of the month was Jen Gluckow and put a target on our networking skills
10:30 – We’re part of the Sell or Die Podcast Network!!
13:00 – Mike Simmons made us all network smarter
15:00 – Jeff Bajorek reluctantly guested on his own show and taught us all a lot
20:50 – Previewing July’s featured guests and our theme for the month

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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120 Monday Musing: Life is a Mixtape

Christie has skills development on her mind this week, not just because it our theme for July but also because she is closing in on the completion of her coaching certification. It’s been a long and enriching process and “the end” is only the beginning.

How much are you investing in the next phase of your career? Not just in terms of time but also in income. Christie has a number for you that will make you rethink the responsibility you have to yourself, your skills and your goals.

Where do you start when re-evaluating your direction in life or career? How about starting with a mixtape? Christie has a playlist of wisdom that will get you in a thinking mood this week.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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119 Jon Goldstein is Lighting our Startup Spark

Happy 4th of July to all of our American listeners. In honor of the birthday of one of the world’s finest entrepreneurial endeavors, the United States of America, we have a startup expert on the pod, Jon Goldstein, Director of Entrepreneurial Services at Ann Arbor Spark.

Ann Arbor SPARK is an economic engine within southeast Michigan. They are cultivating a vast network of business and manufacturing excellence by working with first time startups, seasoned entrepreneurs and CEOs of Fortune 500 companies.

Jon loves to work with startups because he loves the creativity, the drive and the courage that it takes to make one successful. But often times having a great idea, product, service or solution simply isn’t enough. There can be a wide gap between convincing someone that your product can help and closing a deal. That’s where Jon and his team step in to help, coach and guide startups to sales success.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

On today’s podcast

3:00 – Jon Goldstein is really good at golf but not as good as Ricky Fowler
5:45 – Startups don’t understand the problem they are solving
7:00 – How Jon works with startups to coach and develop their business
12:30 – Dealing with rejection when you have an amazing product/service/solution…and the prospect KNOWS it.
19:45 – The right way to go from “interviewing an avatar” to “building a champion”
25:30 – Other communities for people with big ideas
27:15 – Why does Jon work with startups?

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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118 Monday Musing: Just Checking In

On today’s Monday Musing, Jeff isn’t just checking in with you this week. How stupid does “just checking in” sound? Now, think about how stupid it sounds to your customers and your prospects when you tell them that you’re calling just to check in.

Just checking in is selfish. It’s about you. There’s absolutely no value on the other end of the phone. It won’t help your prospecting, your networking, your execution, your customer retention or your sales.

Stop checking in and check out this Monday Musing for what you should be doing when you call your clients.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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117 Expanding Beyond Your Echo Chamber with Mike Simmons

Our guest this week is, Mike Simmons, Co-Founder of Catalyst Sale and host of The Catalyst Sale podcast

Mike has more than 20 years of operations, consulting, sales and sales leadership experience, 15 of those in the EdTech space. He’s a self-described life long learner, creative, analytical, and driven to achieve results. Mike has built, lead, and optimized sales organizations leveraging both direct and indirect teams.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

On today’s podcast

3:00 – The “me, me, me” approach to networking
4:57 – How Mike manages to engage quickly online
10:30 – Using twitter chats to build an active network
14:00 – Rounding out your networking plan
18:00 – Expanding your network beyond your echo chamber
22:30 – Don’t be a social media or networking lurker
30:00 – Leverage your own company

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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Based on a special report titled “Managing with the Brain in Mind” written by David Rock, founding president of the NeuroLeadership Institute.  Chad Harrison takes us through the concept of managing employee engagement using the SCARF method.

What is the SCARF method you ask?  Neuroscientists believe people respond to all things with either a threat or a reward response.  In turn, they also believe you can drive specific behavior if you focus on five key social qualities that will trigger a reward response.  These five qualities are Status, Certainty, Autonomy, Relatedness, and Fairness (SCARF).

If you are a leader (or aspiring leader) in your organization, plan to listen to this one more than once.  There was so much richness in this discussion, we had to split it in to 2 parts.

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116 Monday Musing: Depth of Connection

On today’s Monday Musing Christie is thinking about our book club selection for the month of June, Never Eat Alone by Keith Ferrazi. It’s not even a new concept, but it is about taking a strategic approach to networking and connecting with people and not strategic as in robotic, but strategic as in purposeful.

Purposeful connection leads to a deep and lasting connection. When you’re building your strategic network, how deep are the connections you are making? Why does it matter? Find out in this episode.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

Sign up for our book club!

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

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Discussed in This Episode

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