The Why

We met in early 2016 along with several other Gitomer Certified Advisors in Charlotte, spending many hours over the next few months solving the world’s sales problems.  One day, we realized that these conversations were just too insightful to keep to ourselves.  Thus, The Why and The Buy Podcast was born!


Why do your customers buy from you?
Why do you do what you do?
Why does what you do matter?


When you understand your whys, your hows and your whats get much better


That’s the basis for what Christie Walters and Jeff Bajorek came up with on this podcast about sales, business, leadership, and life. It’s not just about following a step-by-step process, it’s about understanding what goes into that step-by-step process. Every situation is unique and you need to be able to navigate through all of them.

In this podcast, we’re going to share with you some of our personal experiences as well as those of our guests. We are bringing in salespeople, marketers, authors, entrepreneurs, free spirits, and other leaders to share their insight so you can gain a little more perspective your own.

New episodes release every Thursday.  We hope you’ll join us.

Give us a listen here or on your favorite podcast app.  We’re here to help you grow.