Public relations and sales are both trying to tell stories, transfer messages and help people solve problems, and yet; they go about this job in distinctly different ways.
Today’s guest, Brad Marley, helps outline those key similarities and differences in a fascinating look into not only PR but someone who decided to go out on his own and succeed in a crowded field. Whether you are an aspiring entrepreneur, current business owner or someone that wants to build your own brand, Brad will give you valuable insight into how to get your message heard.
On today’s podcast
3:41 – What do most companies get wrong about telling their story?
8:15 – How do you figure out what a company’s story really is?
13:31 – A sound PR strategy takes time but pays bigger dividends
19:53 – PR measurables are different from sales measurables
22:27 – What is Brad’s story and how is he telling it?
26:31 – Brad’s newsletter 5 and 1 is asking tough questions and getting valuable answers
28:00 – Brad’s “why”
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