Swagger. You can get through life without it, but you can’t get through sales. It is the fifth and final key ingredient of a strong prospecting plan from Jeff’s free e-book, Rethink the Way You Sell. Jeff and Christie discuss how to find your swagger and keep it even through rejection.
4:08 – Jeff defines his recipe for “swagger”
9:46 – Christie lays out the fallacy of “‘no’ means, ‘not yet'” prospecting
16:27 – Is marketing automation killing your sales swagger?
21:16 – Jeff and Christie discuss their favorite rockstars and how they used their swagger.