61 Defining, deciding and creating common purpose with Marilyn Carpenter and Joe Schum


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[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Today we release the first in our new monthly series of thought leader interviews. We’re bringing in top thinkers from around the sales and marketing world to help discuss and analyze our monthly theme. January is all about purpose.

This week we have Marilyn Carpenter and Joe Schum from Network Orchestrators in to help us define, decide on and create common purpose that will ultimately lead to the thing that we all want, more and better business.

On today’s show…

3:50 – Bringing the human back into sales and marketing.

15:10 – Common Language vs. Common Understanding

22:50 – How do people use purpose to accelerate their business?

39:58 – Why do people choose human-centric businesses?

50:15 – The difference between “helping” and “serving.”

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[/vc_column_text][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]You create value through the product that you sell but also by the person you show up as. Click To Tweet[/vc_column_text][vc_column_text 0=””]Purpose is the antidote for shiny object syndrome #soulpatchhippo Click To Tweet[/vc_column_text][vc_column_text 0=””]'Helping' creates a situation where one is above another, 'Service' is about equals. Click To Tweet[/vc_column_text][/vc_column][/vc_row]