137 Jeffrey Gitomer has a Manifesto Mindset

*HEADS UP* This episode has language that some might find offensive.

Jeffrey Gitomer is a lot of things. Self-proclaimed “King of Sales.” Bestselling author. World-renowned sales coach, trainer and mentor to salespeople everywhere.

His mindset on sales can best be described as direct and unafraid. He’s here to share with us how that mindset was developed and ultimately became the foundation for The Little Red Book of Selling, The Little Gold Book of Yes Attitude and continues to evolve in his next book, Sales Manifesto.

On today’s podcast

1:51 – Where in the world will Jeffrey Gitomer be in 2018-19?
4:00 – Why Jeffrey Gitomer is obsessed with Napoleon Hill
10:41 – Jeffrey’s favorite book he’s ever written
14:54 – Asking before talking
20:00 – A lesson learned from a Carrabba’s waiter
25:00 – What keeps some salespeople on a negative path?
31:00 – When Jeffrey learned the science of selling

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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75 Tactical Health and Tactical Sales with Luis Rivera

Our guest this week is Luis Rivera, CEO for the Tactical Athlete Health & Performance Institute (TAHPI). TAHPI is based on the premise that firefighters should be treated like professional athletes as their health and fitness is critical to meeting the demands of the job.

Luis shares the amazing story of how he came to this unique idea and how he used sales leadership to sell it to major cities across the United States. He navigated a long complex sales process but remained flexible, showed value and let the power of his bold idea do the selling.

His story is inspirational, motivational and a true tale of perseverance and the power of a great idea and hard work.

On today’s podcast…

2:00 – Luis confronts a major wellness problem in the public service sector

4:00 – Luis utilizes a major league sports strategy to start his business

8:00 – Showing value via cost savings

10:30 – Dealing with complex partnerships and complex sales processes

15:00 – How Luis refined and perfected his model for sales success

19:00 – Luis completes the long sale

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74 Monday Musing: If You Cannot Differentiate, You Cannot Sell

In this week’s Monday Musing we want to know if you’re prepared to differentiate yourself from your competition.

Why do we keep talking about being different? This is where selling starts. So many salespeople have it beaten into their heads that they need to talk about why they’re better and it’s not about why you’re better. Better is in the eye of your prospect. Talk to them about why you are different.

Salespeople have been taught for the longest time that if you can get people to like you, if you can be friendly, if you can fit in, if you can find a way to relate, if you can become a part of that tribe, then you’ll win.

Even if they like you, you still have to be different. You still have to have something appreciable about what you bring to the table that is going to create an outcome for them that they cannot currently get. 

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63 The bias against salespeople and how to overcome it with Paul Watts

Our guest today is Paul Watts, host of the Sales Reinvented podcast and his purpose is to change the way people think about selling, salespeople and; ultimately, make sales a profession people can be proud of.

We discuss his podcast, how he found his purpose and what salespeople can do right now to be more approachable and more trustworthy (spoiler: it’s not ‘Always Be Closing’)

On today’s show…

4:30 – Why did Paul start his podcast?

6:00 – Where does the negative image of salespeople come from?

10:55 – How sales and engineering are actually very similar.

16:26 – How your business title is driving your behavior

19:26 – Paul describes a revolutionary sales incentive program

26:23 – Paul describes how his organization found its vision and purpose

Find out more about Paul Watts…

Website – www.salesreinvented.com

Twitter – www.twitter.com/salesreinvented

Facebook – www.facebook.com/sales.reinvented

LinkedIn – www.linkedin.com/company/sales-reinvented

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