18 The Possibility Habit with Scott Ginsberg


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[vc_row][vc_column][vc_column_text]Are you creating possibility with every encounter?  How memorable are you to those you meet?  Every situation presents an opportunity.  The possibilities in front of us are endless if we’re willing to be a little more innovative and a little less imitative. 

“..innovation is to creativity like execution is to ideas” – Scott Ginsberg quoting Henrik Zillmer

In this episode of The Why and The Buy, we interview Scott Ginsberg, the Nametag guy.  Scott has an unusual claim to fame, he has worn a nametag for almost 7000 days or the equivalent of 17 years…WOW!  If that wasn’t enough, he even had the nametag tattooed on his chest just in case the stickiness wore off.  Don’t be fooled though, this is not a discussion about marketing gimmicks, we cover all manner of topics including:

  • What does “this” make possible?
  • Being innovative vs imitative
  • Confessions of a recovering people pleaser

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07 Unusual Creativity with Don the Idea Guy

[vc_row][vc_column][vc_column_text]In this episode, we discuss the importance and process of developing Unusual Creativity with Don The Idea Guy. This one is a little longer than some of our previous episodes, but trust me, you will not be disappointed.

Who is Don The Idea Guy you ask?

“The most creative person I know” – Jeff Bajorek

Don has sold, shared, or traded ideas with the likes Sears-Kenmore, Ford Motor Company, Palm, American Airlines, Coca-Cola, Kelloggs, The American Marketing Association, Doug Hall, Seth Godin, Daniel Pink, Jeffrey Gitomer, and The Tom Peters Company who described Don The Idea Guy as “the perfect example of a strong and successful brand“.

In this episode, Don discusses:

  • Connecting with customers in new and exciting ways
  • Idea creation vs idea execution
  • How to guarantee a win on your next pitch
  • The appeal of chocolate scented shirts

I guarantee you, that one or two of those worst ideas, the worst solution possible, is going to be the seed from which the ideal solution grows. – Don The Idea Guy

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Creativity isn’t just about painting the pretty picture from scratch..it’s about understanding who is going to consume that idea, who is going to connect with that idea, and being able to speak in their language, not yours. – Christie

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I guarantee you, that one or two of those worst ideas, the worst solution possible, is going to be the seed from which the ideal solution grows. – Don The Idea Guy

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Creativity is often underrated because most people don’t spend time thinking about it or don’t feel they are very good at being creative. – Jeff

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The flip side of that was when we would go to the client and say, “We were brainstorming ideas for you…” wait..what?  They were so flattered. – Don The Idea Guy

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