80 Are we addicted to the SDR? with Derrick Williams

Our guest this week is Derrick Williams founder of 3Link Consulting. 

Derrick is a highly experienced and accomplished sales professional, spending over 20-years driving sales for businesses of all sizes, from F500 to VC-backed startups.

Derrick’s mission for 3Link is to ultimately help people and businesses reach their goals. He wants to be the “missing link” for businesses who were looking to find new customers. Helping other people win in sales is my idea of success.

We discuss and debate the role of the SDR, it’s relationship with inside sales and the future of face to face selling.

On today’s podcast…

4:42 – SDR vs. inside sales management

6:15 – Jeff compares SDR’s to crack dealers

9:00 – How much prospecting should a rep do in an SDR filled environment?

10:00 – The vital role SDRs play in high-scale, high-growth environments

12:07 – Derrick’s prediction on the future of SDRs and sales teams

16:00 – Is Alexa coming for the average salesperson?

21:04 – Jeff’s biggest problem with the SDR environment

32:00 – Derrick’s “why”

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79 Monday Musing: Sales Lessons from an Arrogant Bastard

Prospecting requires swagger. How much you have and how successful your prospecting will be is up to you.

On this week’s Monday Musing, Jeff is blown away by the swagger of a beer company. Their marketing strategy is aggressive, honest and targeted to ensure that the people they speak to are the people that will line up to buy whatever they release. What lessons can be taken away from a beer company that can have your sales feeling sudsy?

Listen and share with a friend over a cold one.

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78 Badassing your brand with Pia Silva

Our guest this week is, Pia Silva, author of the book Badass Your Brand. Pia is a speaker, Forbes.com contributor and branding expert for Worstofall Design. 

She’s here today to talk about narrowing your brand focus and deciding on where you fit best within your marketplace. It can be a scary process but ultimately one that will make you a leader and expert in your field.

Pia’s ideas on branding and entrepreneur ship will reshape how you think about your business, your prospecting strategies and your sales and marketing philosophies. This episode is a must-listen.

On today’s podcast

3:06 – The history of “brand shrink” and “Badass Your Brand”

8:14 – What’s the brand shrink process like?

11:20 – How do you overcome the fear of choosing your one brand?

17:27 – How did Pia decide on her brand and her niche?

28:49 – Pia’s revolutionary “solopreneur economy” concept

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77 Monday Musing: Your Sales Ecosystem

So many companies and sales managers have gone through the buyer persona exercise as part of a focus on prospecting? Have you?

It’s time to go beyond the buyer persona and start thinking about your sales ecosystem. Who are the subsets of people who are influenced by you directly and indirectly that can lead to future sales?

Your colleagues, partners, customers and competitors, even social influencers, there’s a message for each one of those individuals inside of your ecosystem. There’s a connection or a relationship that needs to be built with each one of those individuals. 

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76 March is Prospecting Month

We’re wrapping up our month-long quest to get you sales prepared and getting you ready for March and our new theme, prospecting.

Join us as we relive and analyze the best moments from February and discuss what amazing guests and topics await our deep dive into the art and science of acquiring more business.

On today’s podcast

1:15 – Where are you in sales as we enter March?

3:00 – Avoiding the Q4 blitz

12:00 – Recapping February’s focus on preparation

17:50 – We interviewed a very smart, very inspirational circus clown

23:00 – Camille Clemons helped us go for the GOAL

27:20 – Find out about our AMAZING March guests

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75 Tactical Health and Tactical Sales with Luis Rivera

Our guest this week is Luis Rivera, CEO for the Tactical Athlete Health & Performance Institute (TAHPI). TAHPI is based on the premise that firefighters should be treated like professional athletes as their health and fitness is critical to meeting the demands of the job.

Luis shares the amazing story of how he came to this unique idea and how he used sales leadership to sell it to major cities across the United States. He navigated a long complex sales process but remained flexible, showed value and let the power of his bold idea do the selling.

His story is inspirational, motivational and a true tale of perseverance and the power of a great idea and hard work.

On today’s podcast…

2:00 – Luis confronts a major wellness problem in the public service sector

4:00 – Luis utilizes a major league sports strategy to start his business

8:00 – Showing value via cost savings

10:30 – Dealing with complex partnerships and complex sales processes

15:00 – How Luis refined and perfected his model for sales success

19:00 – Luis completes the long sale

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73 Getting “Un-Stuck” with Camille Clemons

Our guest this week is, Camille Clemons, Business Development Director for the United States at SGG Group. 

In a previous position Camille found herself at the top of the sales leaderboard and yet felt unsatisfied and, frankly, stuck. We discuss how she got “un-stuck” by being prepared for her next great opportunity and by properly setting and achieving goals.

Camille shares the strategies that allowed her to reach the top of the sales leadership mountain and the philosophies that have guided her to never be satisfied with “good enough.”

On today’s podcast

11:46 – How long should you give yourself to achieve a goal?

14:15 – How preparation is essential to recognizing the right opportunity

22:00 – The danger of being “antsy”

28:05 – How Camille is preparing for her next venture

34:30 – Camille’s prospect preparation process

37:22 – The problem with social selling

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71 Learning is limitless, learning is life with Bronkar Lee

Our thought leader this month is Bronkar Lee, speaker, author, creative and amazing talent who’s here to help us work through our theme for the month, preparation. How prepared do you need to be to learn a new skill? What kinds of strategies can you employ to master new skills as quickly as possible?

Bronkar has always been fascinated by learning, as both an enthusiastic student and insightful teacher. He has learned musical instruments and languages, crafted beatboxing techniques, and mastered numerous physical skills — even to the point of breaking world records. He applies these skills (as well as his interpersonal expertise in human connection) as a performer, coach, and educator, to  inspire countless audiences and individuals. A sampling of credits includes touring Europe as ringmaster to a world-renowned circus, teaching at-risk youth to develop the confidence to overcome abuse and addiction, and appearing with Jay Leno on the Tonight Show.

On this episode he shares his insights on learning, preparedness, purpose and changing what isn’t working to achieve different results.

On today’s podcast

2:31 – Bronkar’s unique preparation process

3:48 – The importance of lifelong learning in sales leadership

9:22 – How clown school and joining the circus changed Bronkar’s life

14:06 – “The Mindset of the Serial Learner”

17:36 – How knowing yourself can unlock the keys to mastering skills quickly

21:06 – Bronkar’s mathematical forumla to learning a skill

27:53 – The multiple definitions of “mastery”

35:00 – How being a child-like scientist can guide and accelerate learning

44:52 – More keys to develop new skills and become the best version of you

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69 Monday Musing: Do your job

This week’s Monday Musing goes right along with our theme for the month of February, preparation. A sales gameplan means very little if you don’t go out and execute. Let Jeff pump you up for the week ahead and help you do…your…job.

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68 Preparing like a serial killer with Antony Rhine

We’re beginning our discussion of preparation with one of the fiercest and most dedicated planners that we know. Antony Rhine is a Senior Strategic Account Executive at Octiv, an automated document generation company. His position in sales leadership requires him to both balance the needs of his accounts and also manage his department. He’s adapted to this by developing a planning system that lives inside his “serial killer” notebook and is the envy of Jeff and Christie.

This is a fascinating deep dive into the why and how of planning PLUS he shares some of his philosophies on purpose and change that will leave you thinking…and planning your next moves.

Learn more about Octiv here.

On today’s show…

1:30 – Learn more about Jeff Bajorek’s “Office Hours” program

5:00 – How Antony uses a “serial killer” notebook to juggle account sales AND management level responsibilities

7:15 – Why Antony developed his planning system

8:50 – Is there a negative perception of “the planner” around the office?

11:40 – Can your “why” change?

15:29 – Embracing the messy world and adapting a growth mindset

22:50 – How far out does Antony plan in detail and how rigid is his plan?

29:15 – What’s missing from most people’s planning process?

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