149 Taking Shots with Christina York

Nobody likes pain, but can you sell someone on a highly technological solution to reduce pain for even the most vulnerable patients? That’s the challenge of our guest today, Christina York, CEO and Founder of Spellbound, a technology company in Ann Arbor, MI, focused on using augmented reality to improve the patient experience in hospitals.

We discuss her amazing technologies and how she beat back all the negative talk that comes with any startup and drove her business to success.

On today’s podcast

4:00 – Jeff and Christie are “Spellbound” by the augmented reality tech that Christina is using.
8:56 – Virtual reality is providing new ways to manage pain for vulnerable patients
14:11 – How augmented reality changes the way your brain experiences pain
20:39 – Spellbound is born out of a “disillusion”
28:00 – How Christina proved the naysayers wrong and reduced her sales cycle from 18 to 3 months.

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