78 Badassing your brand with Pia Silva


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[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Our guest this week is, Pia Silva, author of the book Badass Your Brand. Pia is a speaker, Forbes.com contributor and branding expert for Worstofall Design. 

She’s here today to talk about narrowing your brand focus and deciding on where you fit best within your marketplace. It can be a scary process but ultimately one that will make you a leader and expert in your field.

Pia’s ideas on branding and entrepreneur ship will reshape how you think about your business, your prospecting strategies and your sales and marketing philosophies. This episode is a must-listen.

On today’s podcast

3:06 – The history of “brand shrink” and “Badass Your Brand”

8:14 – What’s the brand shrink process like?

11:20 – How do you overcome the fear of choosing your one brand?

17:27 – How did Pia decide on her brand and her niche?

28:49 – Pia’s revolutionary “solopreneur economy” concept

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[/vc_column_text][vc_text_separator title=”Discussed in This Episode” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column][vc_raw_html 0=””]JTNDYSUyMHRhcmdldCUzRCUyMl9ibGFuayUyMiUyMCUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5hbWF6b24uY29tJTJGZ3AlMkZwcm9kdWN0JTJGMDk5ODcxNDMwNSUyRnJlZiUzRGFzX2xpX3RsJTNGaWUlM0RVVEY4JTI2Y2FtcCUzRDE3ODklMjZjcmVhdGl2ZSUzRDkzMjUlMjZjcmVhdGl2ZUFTSU4lM0QwOTk4NzE0MzA1JTI2bGlua0NvZGUlM0RhczIlMjZ0YWclM0RjaHJpc3RpZXdhbHRlLTIwJTI2bGlua0lkJTNENTVmODZlNjkwZDMyMWJhNmM3NDY2NTZiMTJkNzhmMDglMjIlM0UlM0NpbWclMjBib3JkZXIlM0QlMjIwJTIyJTIwc3JjJTNEJTIyJTJGJTJGd3MtbmEuYW1hem9uLWFkc3lzdGVtLmNvbSUyRndpZGdldHMlMkZxJTNGX2VuY29kaW5nJTNEVVRGOCUyNk1hcmtldFBsYWNlJTNEVVMlMjZBU0lOJTNEMDk5ODcxNDMwNSUyNlNlcnZpY2VWZXJzaW9uJTNEMjAwNzA4MjIlMjZJRCUzREFzaW5JbWFnZSUyNldTJTNEMSUyNkZvcm1hdCUzRF9TTDI1MF8lMjZ0YWclM0RjaHJpc3RpZXdhbHRlLTIwJTIyJTIwJTNFJTNDJTJGYSUzRSUzQ2ltZyUyMHNyYyUzRCUyMiUyRiUyRmlyLW5hLmFtYXpvbi1hZHN5c3RlbS5jb20lMkZlJTJGaXIlM0Z0JTNEY2hyaXN0aWV3YWx0ZS0yMCUyNmwlM0RhbTIlMjZvJTNEMSUyNmElM0QwOTk4NzE0MzA1JTIyJTIwd2lkdGglM0QlMjIxJTIyJTIwaGVpZ2h0JTNEJTIyMSUyMiUyMGJvcmRlciUzRCUyMjAlMjIlMjBhbHQlM0QlMjIlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQW5vbmUlMjAlMjFpbXBvcnRhbnQlM0IlMjBtYXJnaW4lM0EwcHglMjAlMjFpbXBvcnRhbnQlM0IlMjIlMjAlMkYlM0U=[/vc_raw_html][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Brand shrink is all about assessing what you have, what you've done, and what your badass brand is where you could really own your positioning and your value. @pialovesyourbiz Click To Tweet[/vc_column_text][vc_column_text 0=””]You should be able to plant a seed and walk away and have that seed grow into a tree without you there. That's how you build a successful, profitable business. @pialovesyourbiz Click To Tweet[/vc_column_text][vc_column_text 0=””]There are a lot of reasons to work with a client and if you just think about it as money, you're being very short sighted because your brand is a long-term thing and every client can either add to that or detract from that.… Click To Tweet[/vc_column_text][/vc_column][/vc_row]

76 March is Prospecting Month

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]We’re wrapping up our month-long quest to get you sales prepared and getting you ready for March and our new theme, prospecting.

Join us as we relive and analyze the best moments from February and discuss what amazing guests and topics await our deep dive into the art and science of acquiring more business.

On today’s podcast

1:15 – Where are you in sales as we enter March?

3:00 – Avoiding the Q4 blitz

12:00 – Recapping February’s focus on preparation

17:50 – We interviewed a very smart, very inspirational circus clown

23:00 – Camille Clemons helped us go for the GOAL

27:20 – Find out about our AMAZING March guests

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

Want more from Jeff and Christie? We have a newsletter!

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