119 Jon Goldstein is Lighting our Startup Spark

Happy 4th of July to all of our American listeners. In honor of the birthday of one of the world’s finest entrepreneurial endeavors, the United States of America, we have a startup expert on the pod, Jon Goldstein, Director of Entrepreneurial Services at Ann Arbor Spark.

Ann Arbor SPARK is an economic engine within southeast Michigan. They are cultivating a vast network of business and manufacturing excellence by working with first time startups, seasoned entrepreneurs and CEOs of Fortune 500 companies.

Jon loves to work with startups because he loves the creativity, the drive and the courage that it takes to make one successful. But often times having a great idea, product, service or solution simply isn’t enough. There can be a wide gap between convincing someone that your product can help and closing a deal. That’s where Jon and his team step in to help, coach and guide startups to sales success.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

On today’s podcast

3:00 – Jon Goldstein is really good at golf but not as good as Ricky Fowler
5:45 – Startups don’t understand the problem they are solving
7:00 – How Jon works with startups to coach and develop their business
12:30 – Dealing with rejection when you have an amazing product/service/solution…and the prospect KNOWS it.
19:45 – The right way to go from “interviewing an avatar” to “building a champion”
25:30 – Other communities for people with big ideas
27:15 – Why does Jon work with startups?

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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115 Networking in a New York Minute with Jen Gluckow

Our guest this week is, Jen Gluckow, founder and CEO of Sales in a New York Minute. She is a master networker, LinkedIn expert and one half of the popular podcast Sell or Die.  

She is our thought leader for our month on networking and she is leading off with a ton of tips and strategies that you can use in any networking meeting, event or situation. She also has a  free ebook if you’re struggling to find places to expand your network.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

On today’s podcast

2:59 – People start off as people we don’t know
7:02 – The single biggest mistake most people make at a networking event
10:07 – Ask about THEM
14:50 – Jen’s “targeted networking” strategy
17:30 – Turning business cards into relationships
23:50 – Creating deeper relationships after the networking event
30:10 – How BNI changed Jen’s life
34:50 – The most unique place Jen has ever made a connection

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

Sign up for our book club!

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

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112 Jeff Bajorek is Not a Connection Collector

We’re just getting started with networking month and we’ve searched far and wide for the greatest experts on the subject. Suddenly, we realized, “Hey, we have a networking expert in our midst.” Jeff Bajorek steps out of the host seat and goes under Christie’s microscope as today’s guest.

Jeff is all about quality connections filled with people he can offer help to. He’s not a fan of racking up huge numbers of followers at the expense of serving others. This episode won’t be filled with hacks, workarounds or backdoors into networking. Instead, Jeff offers real world strategies that will lead to real business connections that if you play your cards right can become real customers.

On today’s podcast

1:50 – Jeff’s feeling a little weird about being a guest on his own show
5:17 – Jeff does not enjoy collecting connections
9:57 – Making sure you give AND get from the people you network with
16:46 – How do you find valuable, fulfilling connections
19:30 – Jeff’s top networking tips for newbies
26:30 – How to connect with someone digitally for the first time
32:30 – Networking doesn’t have to be complicated
36:20 – Talk to people you don’t like
40:00 – Jeff Bajorek’s “why”

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

Sign up for our book club!

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

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90 IT in the D with Bob Waltenspiel

Our guest this week is Bob Waltenspiel, co-founder of the Podcast Detroit network and host of several podcasts, among them, IT in the D, a podcast that’s helping IT professionals across the US. 

The podcast grew out of an idea Bob had for a different kind of networking group. He wanted something that resembled an anti-Chamber of Commerce for people that were doing the same thing he was doing.

In this episode he’ll tell us how he increased the reach of his networking group and established reputation in his industry and the podcast community without ever writing a business plan.

On today’s podcast…

2:00 – The origins of the podcast and how he turned it into a business
6:49 – Bob is creating the Anti-Chamber of Commerce called the Career Academy
13:39 – What keeps people from creating alternative networking groups?
19:00 – Why Bob doesn’t let “That Guy” into his networking events?
22:00 – Don’t sell at the tradeshow
26:30 – The Podcast Detroit Network

We’re excited to announce the release of the beta version of our Small Business Breakthrough Program this month and we need your help. If you want to know more about owning and operating a small business from two people who have been through it all (…us) then email breakthrough[at]thewhyandthebuy.com for more information

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Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

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