141 Startup Mindset Insights with Brandon Bruce

There’s arguably no tougher mindset than that of the small business entrepreneur. What does it take to breakthrough and grow a business from the ground up?

We’re wrapping up our mindset month interviews with Brandon Bruce, COO and Co-Founder of Cirrus Insights, an all-in-one sales productivity platform with world-class Salesforce integration.

Brandon grew up in a small California town of 800 people and had only one classmate in grade school. Six years ago, he co-founded Cirrus Insight and has helped grow the company to $12m in annual revenue, 58 employees, and #41 on the Inc. 500 list of fastest-growing companies.

He’s here today with massive insights into what it takes to start and grow a startup, the pitfalls to avoid and the mindset you must have.

On today’s podcast

3:30 – “sales is hard enough as it is without adding a lot of roadblocks”
6:46 – Cirrus begins out of Brandon’s struggles
11:20 – Keeping your company simple in a post-startup phase
14:11 – Do people truly want the product that your startup wants to sell?
18:00 – The scarcity mindset and focusing on what’s important as a startup
26:00 – Saying “no” sets up a brick wall for the customer
29:42 – What’s next for sales development and Cirrus
37:00 – Brandon’s “why”

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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138 Monday Musing: Dog Days

Mid to late-August, the dog days of summer. It’s a saying that roots back to Roman times, popular in professional baseball and a mindest that bleeds into nearly every business around this time…especially sales.

The long hot summer days, the middle of the season, maybe your team, your company already has their playoff positioning locked up. You’re tired, you’re beaten down. We’re halfway a little more than halfway through Q3. What is going to keep you motivated?

When you’re a professional ballplayer, you keep going because that’s what you get paid to do. You get paid to perform. But in sales there’s got to be something more than that. Right?

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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137 Jeffrey Gitomer has a Manifesto Mindset

*HEADS UP* This episode has language that some might find offensive.

Jeffrey Gitomer is a lot of things. Self-proclaimed “King of Sales.” Bestselling author. World-renowned sales coach, trainer and mentor to salespeople everywhere.

His mindset on sales can best be described as direct and unafraid. He’s here to share with us how that mindset was developed and ultimately became the foundation for The Little Red Book of Selling, The Little Gold Book of Yes Attitude and continues to evolve in his next book, Sales Manifesto.

On today’s podcast

1:51 – Where in the world will Jeffrey Gitomer be in 2018-19?
4:00 – Why Jeffrey Gitomer is obsessed with Napoleon Hill
10:41 – Jeffrey’s favorite book he’s ever written
14:54 – Asking before talking
20:00 – A lesson learned from a Carrabba’s waiter
25:00 – What keeps some salespeople on a negative path?
31:00 – When Jeffrey learned the science of selling

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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135 Monday Musing: I.M.P.A.C.T

Christie is busy coaching up the future speakers at TEDX Atlanta on their mindset and presentation structure. On today’s Monday Musing, Christie reveals her method for formulating powerful presentations, I.M.P.A.C.T. The best part is that it is a structure that can be applied to almost ANY task you are trying to accomplish, not just a presentation. Clear communication is invaluable in so many sales situations, networking, cold calling, follow up, the list goes on. Listen to this week’s musing and feel the full IMPACT of what structure can do for your communication skills.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

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99 Monday Musing: Get Some

On this week’s Monday Musing we’re discussing the powerful act of doing. Too often we complicate things or succumb to the stress and fear of our task list. The bottom line is, the things that you’ve been putting off…they will make you successful if you execute. Listen with an open mind and let’s crush the month of May together.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

Sign up for our book club!

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

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Discussed in This Episode

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