It seems everyone is asking “Why do customers buy” these days. It’s easy to get excited by the latest shiny object in your toolkit, but …NEWSFLASH… nobody cares about your product. They care about their needs that your product might meet and they care about whether or not they like doing business with you…plain and simple!Success requires you to wake up, show up, and follow up. Do that and you'll beat 70% of sales people out there Click To Tweet
Sales reps will enjoy this discussion with Phil, but Sales Managers will play it over and over again. If you have responsibility for more than yourself in your organization, grab a notebook. You won’t want to miss one single nugget of value on this one.