147 Connecting People to Solutions with Brett Ruffino

Sometimes life and career change for the better and sometimes they change for the worse. Either way, you can make your own success if you have the right attitude and the right gameplan. Our guest today, Brett Ruffino, had both and he’s here today to tell his story.

Through his principles of customer experience and customer loyalty Brett helped turn around an underperforming, multi-store retail operation. but his passion for leadership training moved him to a higher calling.

As the founder of 10 PAPERCLIPS, he leveraged his executive leadership knowledge and skills to bridge the gap between what C-Suite leaders want, what the field needs to execute, and what the customer needs and expects; creating a synergy that yields a powerful ROI.

On today’s podcast

4:37 – Brett discusses the lifestyle of the successful franchise owner
8:17 – The early secret to record franchise growth (without growing).
11:49 – The push and pull of balancing a corporate job and a franchise business
16:00 – Brett learns a lesson and shares his biggest piece of advice for those that want to become a franchisee.
18:30 – Brett’s been in business school for 39 years
24:00 – The birth of 10 Paperclips
34:00 – Brett Ruffino’s “why”

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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122 Sustaining Deep Referral Sources with Nick Weber

Our guest this week is, Nick Weber, Partner Owner and Physical Therapist at Team Rehabilitation in Dearborn, Michigan.

Nick has a great story to tell about a franchise opportunity that actually worked wildly to the benefit of his clients and to his own benefit. These types of stories are rare. Most people are more familiar with the franchise entrepreneur horror story. Find out why a focus on skills development through coaching and training allowed Nick’s team to do what they do best, take care of their customers.

On today’s podcast

5:00 – What keeps someone with an organization for 13 years this day and age?
9:00 – Making a product worth selling
13:37 – How to sustain deep referral sources
16:30 – How the concept of and focus on skills development helped build Nick’s business
20:11 – The value of training and coaching on customers
23:30 – The value of training and coaching on referral networks
27:30 – The benefits of having the C-suite involved on the front lines.
33:25 – Nick’s “why”

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

Sign up for our book club!

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

Want more from Jeff and Christie? We have a newsletter!

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