142 Monday Musing: Why Would Anybody Buy This?


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“I don’t know why anybody would buy what we’re selling?”

“Cool, now we’re ready to go sell.”

This was the culmination of the conversation that serves as the backbone of this week’s Musing. Jeff kicks off customer loyalty month with a conversation about why people would ever consider buying what you’re selling. It’s the most interesting and important question you can ask about your sales process.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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Want more from Jeff and Christie? We have a newsletter![/vc_column_text][vc_text_separator title=”Join our Book Club!” color=”blue”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_raw_html]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[/vc_raw_html][/vc_column][vc_column width=”1/3″][vc_raw_html]JTNDYSUyMHRhcmdldCUzRCUyMl9ibGFuayUyMiUyMCUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy5hbWF6b24uY29tJTJGZ3AlMkZwcm9kdWN0JTJGMDM4NTM0NjY1NCUyRnJlZiUzRGFzX2xpX3RsJTNGaWUlM0RVVEY4JTI2Y2FtcCUzRDE3ODklMjZjcmVhdGl2ZSUzRDkzMjUlMjZjcmVhdGl2ZUFTSU4lM0QwMzg1MzQ2NjU0JTI2bGlua0NvZGUlM0RhczIlMjZ0YWclM0RjaHJpc3RpZXdhbHRlLTIwJTI2bGlua0lkJTNEMDA2Y2E4NDRjNzY4Njc1ZDE2Y2U5ZGJjMDZmMjE4MDglMjIlM0UlM0NpbWclMjBib3JkZXIlM0QlMjIwJTIyJTIwc3JjJTNEJTIyJTJGJTJGd3MtbmEuYW1hem9uLWFkc3lzdGVtLmNvbSUyRndpZGdldHMlMkZxJTNGX2VuY29kaW5nJTNEVVRGOCUyNk1hcmtldFBsYWNlJTNEVVMlMjZBU0lOJTNEMDM4NTM0NjY1NCUyNlNlcnZpY2VWZXJzaW9uJTNEMjAwNzA4MjIlMjZJRCUzREFzaW5JbWFnZSUyNldTJTNEMSUyNkZvcm1hdCUzRF9TTDI1MF8lMjZ0YWclM0RjaHJpc3RpZXdhbHRlLTIwJTIyJTIwJTNFJTNDJTJGYSUzRSUzQ2ltZyUyMHNyYyUzRCUyMiUyRiUyRmlyLW5hLmFtYXpvbi1hZHN5c3RlbS5jb20lMkZlJTJGaXIlM0Z0JTNEY2hyaXN0aWV3YWx0ZS0yMCUyNmwlM0RhbTIlMjZvJTNEMSUyNmElM0QwMzg1MzQ2NjU0JTIyJTIwd2lkdGglM0QlMjIxJTIyJTIwaGVpZ2h0JTNEJTIyMSUyMiUyMGJvcmRlciUzRCUyMjAlMjIlMjBhbHQlM0QlMjIlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQW5vbmUlMjAlMjFpbXBvcnRhbnQlM0IlMjBtYXJnaW4lM0EwcHglMjAlMjFpbXBvcnRhbnQlM0IlMjIlMjAlMkYlM0U=[/vc_raw_html][/vc_column][vc_column width=”1/3″][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]I don't understand why so many companies make a decision to spend so much time, effort, and resources on finding new customers at the expense of keeping current ones. @jeffbajorek Click To Tweet[/vc_column_text][vc_column_text]Let's stop pretending like the role of a salesperson has to be one particular shape or size. Understand what needs to be done, solve the problems that need to be solved. @jeffbajorek Click To Tweet[/vc_column_text][vc_column_text]Quit doing what you're told for the sake of doing what you're told. Think about what you're trying to do. Think about the other people involved and come up with a solution that makes everybody win. @jeffbajorek Click To Tweet[/vc_column_text][/vc_column][/vc_row]

39 Understand, Motivate, and Own: Leadership development with John Brantley

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“In this fast paced world, we need people who understand, master and own what they do.  We don’t need competent and compliant people.” – John Brantley

This was a fun conversation with John Brantley in this episode.  John is a past NSA Georgia President, President of Auxin360, and co-founder of BAM Adventures.  With over 25 years of building leadership, training, and coaching systems with corporations and military families, he knows his stuff.

If you are struggling with any portion of leadership in your organization, you have to listen to this episode.If you are a leader (or aspiring leader) in your organization, plan to listen to this one more than once.  There was so much richness in this discussion, we had to split it in to 2 parts.

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36 Rethink The Way You Sell – Prospecting Strategy #2

[vc_row][vc_column][vc_column_text]This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This will be the first of a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

[/vc_column_text][vc_text_separator title=”Discussed in This Episode” color=”blue”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”515″ img_size=”medium” alignment=”center” onclick=”custom_link” link=”https://www.jeffbajorek.com/rethinkthewayyousell”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Please everyone and you will thrill no one @jeffbajorek #rethinkthewayyousell Click To Tweet[/vc_column_text][vc_column_text]Prospecting is not a one time event @walterschristie Click To Tweet[/vc_column_text][vc_column_text]Your biggest competitor is doing nothing @bobwaltenspiel Click To Tweet[/vc_column_text][/vc_column][/vc_row]

27 How Do You Get Your Team Working in Sync? Tracy Larson with WeSuite talks all things CRM

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]This week, Jeff and Christie talk all things CRM and Sales Enablement with Tracy Larson, President of WeSuite.  If you have ever struggled through a CRM implementation or aren’t sure if you need a CRM system, this episode is definitely for you.  Some sage advice from Tracy:

  • Don’t over customize the system
  • Make it easy for your team to enter and get data
  • Show performance and predicted performance data to your team
  • Don’t underestimate the value of the coaching process during implementation

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10 – Must Be Present to Win

[vc_row][vc_column][vc_column_text]Our first MINI-SODE!  In this shorter than usual episode, Christie and Jeff discuss the importance of showing up.  That’s right.  The first key to success is showing up on time, every time.  Do what you say you will do and when you say you will do it.  It’s simple really.

Hard work beats talent when talent doesn’t work hard – Hines Ward

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You will be shocked at the amount of mediocrity that disguises itself as successful – Jeff

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Rule #1 – Keep your customers, not just happy, but thrilled. Over deliver on your promises. Do something no one else is doing. – Christie

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