58 Driving creativity, collaboration and innovation through comedy with Lisa Fey


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[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Our guest today is Lisa Fey. She’s often described as a humorist with a message and she has a great message for you today.

Lisa uses her creativity and her humor to inspire, collaborate and inform audiences around the world. She was a corporate rockstar with Coca Cola before branching off on her own to help consult and advise business professionals like you. Her insights are invaluable and her humor is unquestioned.

Find out more about Lisa here: lisafey.com

On today’s show…

4:18 – What’s it like to move from the corporate world to a world of public speaking and humor?

11:40  – How did comedy become an integral part of Lisa’s speaking style?

17:50 – Lisa learns that their are rules of comedy and improv

23:30 – The art of listening: essential for improv AND sales

25:04 – Lisa reveals the secret behind her success

[/vc_column_text][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]You have to continue to invest in your craft, no matter what you're doing. @lisafeyspeaks Click To Tweet[/vc_column_text][vc_column_text 0=””]It's so critical to understand that the best sales people aren't the best talkers. They're the best listeners. @lisafeyspeaks Click To Tweet[/vc_column_text][/vc_column][/vc_row]

42 Rethink Your Prospecting #5

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Swagger. You can get through life without it, but you can’t get through sales. It is the fifth and final key ingredient of a strong prospecting plan from Jeff’s free e-book, Rethink the Way You Sell. Jeff and Christie discuss how to find your swagger and keep it even through rejection.

4:08 – Jeff defines his recipe for “swagger”

9:46 – Christie lays out the fallacy of “‘no’ means, ‘not yet'” prospecting

16:27 – Is marketing automation killing your sales swagger?

21:16 – Jeff and Christie discuss their favorite rockstars and how they used their swagger.

[/vc_column_text][vc_text_separator title=”Discussed in This Episode” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_single_image image=”515″ onclick=”custom_link” link=”https://www.jeffbajorek.com/rethinkthewayyousell”][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]If you get hung up on the swings and misses it's going to be really hard to hit the next pitch. Click To Tweet[/vc_column_text][vc_column_text 0=””]You can get through life without swagger...you can't get through sales without it. Click To Tweet[/vc_column_text][vc_column_text 0=””]I think there's a 5 percent difference between mediocrity and superstardom. Click To Tweet[/vc_column_text][/vc_column][/vc_row]

32 How to Suck Less and Sales Lessons from Caddyshack with Bob Waltenspiel at Podcast Detroit

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]We are excited to welcome Bob Waltenspiel from Podcast Detroit to the podcast this week.  The Why and The Buy is now a part of the Podcast Detroit Network which is a cool way for us to reach new audiences.  Jeff and Christie had a great time talking all things Caddyshack and how to suck less at sales.  You will enjoy this one

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18 The Possibility Habit with Scott Ginsberg

[vc_row][vc_column][vc_column_text]Are you creating possibility with every encounter?  How memorable are you to those you meet?  Every situation presents an opportunity.  The possibilities in front of us are endless if we’re willing to be a little more innovative and a little less imitative. 

“..innovation is to creativity like execution is to ideas” – Scott Ginsberg quoting Henrik Zillmer

In this episode of The Why and The Buy, we interview Scott Ginsberg, the Nametag guy.  Scott has an unusual claim to fame, he has worn a nametag for almost 7000 days or the equivalent of 17 years…WOW!  If that wasn’t enough, he even had the nametag tattooed on his chest just in case the stickiness wore off.  Don’t be fooled though, this is not a discussion about marketing gimmicks, we cover all manner of topics including:

  • What does “this” make possible?
  • Being innovative vs imitative
  • Confessions of a recovering people pleaser

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07 Unusual Creativity with Don the Idea Guy

[vc_row][vc_column][vc_column_text]In this episode, we discuss the importance and process of developing Unusual Creativity with Don The Idea Guy. This one is a little longer than some of our previous episodes, but trust me, you will not be disappointed.

Who is Don The Idea Guy you ask?

“The most creative person I know” – Jeff Bajorek

Don has sold, shared, or traded ideas with the likes Sears-Kenmore, Ford Motor Company, Palm, American Airlines, Coca-Cola, Kelloggs, The American Marketing Association, Doug Hall, Seth Godin, Daniel Pink, Jeffrey Gitomer, and The Tom Peters Company who described Don The Idea Guy as “the perfect example of a strong and successful brand“.

In this episode, Don discusses:

  • Connecting with customers in new and exciting ways
  • Idea creation vs idea execution
  • How to guarantee a win on your next pitch
  • The appeal of chocolate scented shirts

I guarantee you, that one or two of those worst ideas, the worst solution possible, is going to be the seed from which the ideal solution grows. – Don The Idea Guy

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Creativity isn’t just about painting the pretty picture from scratch..it’s about understanding who is going to consume that idea, who is going to connect with that idea, and being able to speak in their language, not yours. – Christie

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I guarantee you, that one or two of those worst ideas, the worst solution possible, is going to be the seed from which the ideal solution grows. – Don The Idea Guy

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Creativity is often underrated because most people don’t spend time thinking about it or don’t feel they are very good at being creative. – Jeff

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The flip side of that was when we would go to the client and say, “We were brainstorming ideas for you…” wait..what?  They were so flattered. – Don The Idea Guy

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