159 Not All Content is Created Equally with David Masover

How lucky would you feel to be one of the first people to discover Twitter, Facebook or Snapchat? You’d probably have a better username! Our guest today, David Masover, was one of the first one million members of LinkedIn and since then has become an expert coach and mentor with a specialty in social media. He’s also the author of two books on the sales process.

David Masover was thrown into his first sales job almost 30-years ago with no sales training at all, and struggled to find his own way to success through self-study, experimentation and the sheer force of stubborn determination. No he helps people find a MUCH easier path.

Today we talk about social media. How it’s used AND how it’s abused. Not all content is created equally. David’s story is one of trial and error and he’s ready to share his mistakes so that you can succeed.

On today’s podcast

4:24 – What LinkedIn was like in it’s first days and how has it changed
8:15 – “You have to start by saying, ‘What is it that I’m trying to accomplish here?’ And as with so many things, I think a lot of people don’t ask that question.”
13:08 – David tries a brand new prospecting strategy on LinkedIn
17:47 – “I think sales is simple, but sales is also tricky and I think if you’re able to communicate with people who are also trying to solve the puzzle, that’s a positive.”
20:30 – Prospecting success strategies are based on when you need results
27:30 – “I enjoyed posting content. I enjoyed engaging with people. What really changed for me was I changed my market and and I think that my market started to match up to the content that I was doing.”
30:50 – What 2018 and 2019 have in store for David

34:40 – There’s a lot of content out there. Not all of it is great.

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52 Jason Manke and Laurel Truax on Turning Content Into Dollars

Jason and Laurel from Slabtown Marketing are BACK! Today we’re talking about content marketing. It can seem daunting to some, especially those working by themselves or on a budget. Jason and Laurel are here to help you create compelling, money-making content in ANY situation.

Visit slabtownmarketing.com today to find out how Jason and Laurel can help your content marketing strategy!

On today’s show…

4:00 – Where do you even start with content marketing?!

8:20 – How much should I post? Quantity vs. Quality

11:00 – The importance of knowing your greatest strength

18:00 – How can you turn good content into dollars in your bank account?

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