02 Killing Your Sacred Cows – Inspiration for challenging your beliefs from Zig Ziglar, Tim Ferris, and Malcolm Gladwell

In this episode, we discuss the concept of sacred cows.  What is a sacred cow you ask?

Merriam-Wester definition

sacred cow – one that is often unreasonably immune from criticism or opposition

In our last podcast, we covered the concept of personal biases and beliefs vs data that proves otherwise.  Preconceived ideas and long held beliefs are being challenged everyday in our society.  Some of the topics we address include:

  • How are you challenging your preconceived notions about your business?
  • How is your competitive landscape changing?  What about your customer’s competitive landscape?
  • How are you challenging yourself?  Does your current role suit you best or are you doing it because that’s what you have always done?
  • How are you evaluating your performance?  How are you challenging your ideas about how you should spend your time?

Discussed in This Episode

Significant Quotes

We aren’t suggesting you have to kill every Sacred Cow, but we definitely think you should be aware of them. Make sure you can acknowledge them, explain them, and you have a reason to continue to believe in them. – Christie


Why are you doing what you are doing? Why is your customer doing what they are doing? And why is what you are doing leading them to make a decision in your favor? – Jeff


https://ziglarshow.com/ – Zig’s prized ham story


Customers are saying, You don’t know what I want, You’re not listening to me when I do tell you, and there is a lot you can do to make my life better if you just ask – Christie


I had this sense for years that if I was not busy, I was not valuable. That was my sacred cow, that busy equated to value – Christie


Anyone in business now needs to make time for creativity. You have to be able to bring more value than just pulling a lever in an assembly line – Jeff


We need to be careful Christie, we may end up starting a revolution – Jeff