Our guest this week is Amahl Williams, VP of Smarketing at Pluris Marketing and, no, that isn’t a typo. Amahl is frustrated by the conflict between sales and marketing and how it’s rooted in old stereotypes. He thinks most sales and marketing departments are stuck in a pre-2008 mindset and the only way to ‘get out’ is to ‘get smart.’
1:18 – What is “smarketing”?
6:00 – “A lot of the ideas that used to be viewed as best practice for sales and marketing aren’t just irrelevant, they’re erroneous”
18:30 – Why Amahl thinks that it’s still all about revenue and how that affects the way businesses approach marketing
28:00 – “If you don’t have content on your site…I don’t understand you.”
37:50 – Amahl gives you MUST-READ recommendations for “smarketing”