91 Monday Musing: Getting Back to Basics


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[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Christie is back from the Outbound Conference in Atlanta and has a LOT to share on this Monday Musing. Salespeople everywhere are being inundated with strategies and advice about advancing their online and social sales presence. But if you lose sight of the basics of connecting you could end up with a false sense of reach and very little reputation.

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[/vc_column_text][vc_text_separator title=”Discussed in This Episode” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column][vc_raw_html 0=””]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[/vc_raw_html][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]If you are using social media in a robotic way, then you are missing the point. @walterschristie Click To Tweet[/vc_column_text][vc_column_text 0=””]You're not the hero of the story. Your customer is the hero of the story and your marketing material and value proposition really needs to come from the voice of the customer. @walterschristie Click To Tweet[/vc_column_text][vc_column_text 0=””]There are a lot of different ways that a customer would describe the problem that you solve for them. 9 times out of 10, it's different from what you think it is. @walterschristie Click To Tweet[/vc_column_text][/vc_column][/vc_row]

55 The 2017 Year End Roundup

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Can you believe that we’ve been podcasting for an entire year?! What a year it has been. We reflect on our growth, our why and our plans for next year. Spoiler: we plan on doing even MORE to help you in 2018

On today’s show:

10:15 – Stop trying to be perfect and start being real

13:30 – Our favorite guests of 2017

19:00 – The (HUGE) plans for The Why and The Buy podcast in 2018

SHOW LINKS

Sign up for the Sales Success Summit: top1.fm/whybuy2

[/vc_column_text][vc_text_separator title=”Discussed in This Episode” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””][/vc_column_text][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Stop trying to be perfect and start getting real Click To Tweet[/vc_column_text][vc_column_text 0=””]When you're ready to embrace the idea that anything can happen, it's funny what does Click To Tweet[/vc_column_text][vc_column_text 0=””]We've all been there in sales when we say, 'What the hell did I just get into?!' Click To Tweet[/vc_column_text][/vc_column][/vc_row]