The sales fund everything and everything is a sale. That’s the philosophy that drives our guest today, Wes Schaeffer, the Sales Whisperer.
Wes is a ruthlessly pragmatic sales trainer, marketing consultant, keynote speaker, copy writer, InfusionSoft expert and doer. In this episode Wes breaks through the noise and demands of other so called “sales and marketing gurus” and gets down to the fundamentals of customer relationships and customer loyalty.
On today’s podcast
2:59 – the new ABC’s of selling
9:00 – The jujitsu philosophy of sales conversations
12:26 – Balancing inbound and outbound development
15:00 – the difference between Hubspot and Infusionsoft
18:25 – Take a quiz to find the best CRM for you
25:15 – When to deal personally and when to go for scale
30:00 – The sale funds everything
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