In this episode, we discuss the importance and process of developing Unusual Creativity with Don The Idea Guy. This one is a little longer than some of our previous episodes, but trust me, you will not be disappointed.
Who is Don The Idea Guy you ask?
“The most creative person I know” – Jeff Bajorek
Don has sold, shared, or traded ideas with the likes Sears-Kenmore, Ford Motor Company, Palm, American Airlines, Coca-Cola, Kelloggs, The American Marketing Association, Doug Hall, Seth Godin, Daniel Pink, Jeffrey Gitomer, and The Tom Peters Company who described Don The Idea Guy as “the perfect example of a strong and successful brand“.
In this episode, Don discusses:
- Connecting with customers in new and exciting ways
- Idea creation vs idea execution
- How to guarantee a win on your next pitch
- The appeal of chocolate scented shirts
I guarantee you, that one or two of those worst ideas, the worst solution possible, is going to be the seed from which the ideal solution grows. – Don The Idea Guy
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