Based on a special report titled “Managing with the Brain in Mind” written by David Rock, founding president of the NeuroLeadership Institute. Chad Harrison takes us through the concept of managing employee engagement using the SCARF method.
What is the SCARF method you ask? Neuroscientists believe people respond to all things with either a threat or a reward response. In turn, they also believe you can drive specific behavior if you focus on five key social qualities that will trigger a reward response. These five qualities are Status, Certainty, Autonomy, Relatedness, and Fairness (SCARF).
If you are a leader (or aspiring leader) in your organization, plan to listen to this one more than once. There was so much richness in this discussion, we had to split it in to 2 parts.