Breaking Tradition with the Founders of Spiritless
A seasoned entrepreneur specializing in female owned businesses, a culinary/lifestyle guru, and an award-winning brand boss walk into a bar...
No, this is not the setup to a bad joke. These are the extraordinary women from an extraordinary new company called Spiritless. Lexie Lancaster, Abbey Ferguson, and Lauren Chitwood join Jeff and Christie to talk about their company and its boundary-busting distilled non-alcoholic spirit for bourbon cocktails - Kentucky 74.
While talking about the product itself could fill an episode, the best part is hearing the story behind its beginnings. The journey that it takes to bring a unique product to market that is literally running up against the tradition and heritage of a legendary American liquor. Each of the guests discuss how Kentucky 74 came to be, and the challenges, time, and effort involved in the process. They also get real about what it takes to be successful partners, and how they plan on expanding the brand to markets where traditional alcohol makers are not allowed to tread.
The company name may be Spiritless, but after listening to this episode, you will see that the founders of this company are brimming with spirit, ingenuity, and determination.
Learn more about Spiritless here!
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