Fall In Love With The Problem with David Priemer
Today's guest, David Priemer, Founder and Chief Sales Scientist of Cerebral Selling, arrived at a sales career in very unique way. He was an award-winning research scientist that ended up falling in love with sales. As a scientist David's focus was finding solutions and solving problems. This mindset helped form his approach to selling.
David starts the conversation with Jeff and Christie at its most basic - how do you describe what it is you do when someone asks? He explains the nuance and weight that answer can hold depending on who is asking. From here David reminds us to humanize our message, discover what the audience values, zero in on solving problems, and to not be afraid of being provocative in order to draw people in. An effective way to do this is to “Fall in love with the problem." Listen as he gives examples of simple questions to ask to create meaningful engagement with clients that will make you stand out.
Find out more about David Priemer and Cerebral Selling here
Get David's book 'Sell The Way You Buy'
WANT MORE WHY AND THE BUY?
Get access to the greenroom. Go behind the scenes with past, present and future guests!
Don’t forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you.