92 Pissing Off the CEO with Jack Kosakowski


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[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Our guest this week is, Jack Kosakowski, CEO of Creation Agency US division and a digital marketing pioneer. Basically, he’s a sales guy running a marketing agency. When Jack began his career he struggled to understand the meaning and worth of marketing. It was only after he entered the sales world and began to understand the value of marketing himself digitally that he truly found his calling and reached his full potential. 

Jack is here to help you evaluate the true value of the content that you are sharing, the way you are starting conversations with potential clients and ultimately how you are establishing your reputation in your marketplace. It’s not all about WHO you know, it’s about WHAT you know.

This episode is marketing for those that hate to market. This is marketing for salespeople. This is marketing for people who want to grow their reach, reputation and wallet.

On today’s podcast

3:15 – What attracted Jack to digital/social selling before it was cool?
8:10 – Salespeople should NOT be writing content
11:54 – The “Why” behind creating content
12:53 – Creating conversations vs. forcing conversations
18:00 – How can individuals create reach that will impact their sales?
21:50 – The best way to talk to a CEO is….pissing him off?
25:18 – Jack’s go-to thought leaders and how he develops content strategy
27:40 – The outcome of the conversation
34:43 – Are the things on your online resume worthy of being there?

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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79 Monday Musing: Sales Lessons from an Arrogant Bastard

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Prospecting requires swagger. How much you have and how successful your prospecting will be is up to you.

On this week’s Monday Musing, Jeff is blown away by the swagger of a beer company. Their marketing strategy is aggressive, honest and targeted to ensure that the people they speak to are the people that will line up to buy whatever they release. What lessons can be taken away from a beer company that can have your sales feeling sudsy?

Listen and share with a friend over a cold one.

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[/vc_column_text][vc_text_separator title=”Discussed in This Episode” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column][vc_raw_html 0=””]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[/vc_raw_html][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””] You need an alarming amount of swagger to continue to press forward and further differentiate yourself to the point where the people you know you can help is so small that you only need one or two in order to make a good living Click To Tweet[/vc_column_text][vc_column_text 0=””]Can you help people? Can you be laser focused on those people? Can you find the 1000 true fans? Click To Tweet[/vc_column_text][vc_column_text 0=””]How many really, really perfect customers do you need in order to really make your number this year? Click To Tweet[/vc_column_text][/vc_column][/vc_row]

78 Badassing your brand with Pia Silva

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Our guest this week is, Pia Silva, author of the book Badass Your Brand. Pia is a speaker, Forbes.com contributor and branding expert for Worstofall Design. 

She’s here today to talk about narrowing your brand focus and deciding on where you fit best within your marketplace. It can be a scary process but ultimately one that will make you a leader and expert in your field.

Pia’s ideas on branding and entrepreneur ship will reshape how you think about your business, your prospecting strategies and your sales and marketing philosophies. This episode is a must-listen.

On today’s podcast

3:06 – The history of “brand shrink” and “Badass Your Brand”

8:14 – What’s the brand shrink process like?

11:20 – How do you overcome the fear of choosing your one brand?

17:27 – How did Pia decide on her brand and her niche?

28:49 – Pia’s revolutionary “solopreneur economy” concept

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[/vc_column_text][vc_text_separator title=”Discussed in This Episode” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column][vc_raw_html 0=””]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[/vc_raw_html][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Brand shrink is all about assessing what you have, what you've done, and what your badass brand is where you could really own your positioning and your value. @pialovesyourbiz Click To Tweet[/vc_column_text][vc_column_text 0=””]You should be able to plant a seed and walk away and have that seed grow into a tree without you there. That's how you build a successful, profitable business. @pialovesyourbiz Click To Tweet[/vc_column_text][vc_column_text 0=””]There are a lot of reasons to work with a client and if you just think about it as money, you're being very short sighted because your brand is a long-term thing and every client can either add to that or detract from that.… Click To Tweet[/vc_column_text][/vc_column][/vc_row]

77 Monday Musing: Your Sales Ecosystem

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]So many companies and sales managers have gone through the buyer persona exercise as part of a focus on prospecting? Have you?

It’s time to go beyond the buyer persona and start thinking about your sales ecosystem. Who are the subsets of people who are influenced by you directly and indirectly that can lead to future sales?

Your colleagues, partners, customers and competitors, even social influencers, there’s a message for each one of those individuals inside of your ecosystem. There’s a connection or a relationship that needs to be built with each one of those individuals. 

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61 Defining, deciding and creating common purpose with Marilyn Carpenter and Joe Schum

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Today we release the first in our new monthly series of thought leader interviews. We’re bringing in top thinkers from around the sales and marketing world to help discuss and analyze our monthly theme. January is all about purpose.

This week we have Marilyn Carpenter and Joe Schum from Network Orchestrators in to help us define, decide on and create common purpose that will ultimately lead to the thing that we all want, more and better business.

On today’s show…

3:50 – Bringing the human back into sales and marketing.

15:10 – Common Language vs. Common Understanding

22:50 – How do people use purpose to accelerate their business?

39:58 – Why do people choose human-centric businesses?

50:15 – The difference between “helping” and “serving.”

Sign up for our book club!

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[/vc_column_text][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]You create value through the product that you sell but also by the person you show up as. Click To Tweet[/vc_column_text][vc_column_text 0=””]Purpose is the antidote for shiny object syndrome #soulpatchhippo Click To Tweet[/vc_column_text][vc_column_text 0=””]'Helping' creates a situation where one is above another, 'Service' is about equals. Click To Tweet[/vc_column_text][/vc_column][/vc_row]

52 Jason Manke and Laurel Truax on Turning Content Into Dollars

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Jason and Laurel from Slabtown Marketing are BACK! Today we’re talking about content marketing. It can seem daunting to some, especially those working by themselves or on a budget. Jason and Laurel are here to help you create compelling, money-making content in ANY situation.

Visit slabtownmarketing.com today to find out how Jason and Laurel can help your content marketing strategy!

On today’s show…

4:00 – Where do you even start with content marketing?!

8:20 – How much should I post? Quantity vs. Quality

11:00 – The importance of knowing your greatest strength

18:00 – How can you turn good content into dollars in your bank account?

[/vc_column_text][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””][/vc_column_text][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Think about what you are trying to do and who you are trying to reach #contentmarketing Click To Tweet[/vc_column_text][vc_column_text 0=””]It's not about 'how much.' Focus on the content itself. Frequency will come. Click To Tweet[/vc_column_text][vc_column_text 0=””]Video. Blogs. Podcasts. Find out what your audience likes and just do that. #contentmarketing Click To Tweet[/vc_column_text][/vc_column][/vc_row]

50 Slabtown Marketing

[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Our guests this week are Laurel Truax and Jason Manke from Slabtown Marketing. This Michigan marketing firm has been successful approaching marketing from a sales perspective and sales from a marketing perspective. There’s always a lot of talk about sales and marketing alignment, but not a lot of action. Laurel and Jason are here today to convince you that sales and marketing synergy can lead to more innovation, less friction and ultimately increased revenue.

Check out Slabtown at slabtownmarketing.com and on  Linkedin: https://www.linkedin.com/company/slabtown-marketing/

2:50 – The origin behind the name

5:00 – How do you start your own marketing firm?

7:00 – The eternal battle between sales vs. marketing

14:30 – Thinking of sales AND marketing as revenue centers

19:00 – How they operate as a third party marketing consultant

21:30 – Will marketing and sales departments be spending more or less time together in the future?

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