79 Monday Musing: Sales Lessons from an Arrogant Bastard

Prospecting requires swagger. How much you have and how successful your prospecting will be is up to you.

On this week’s Monday Musing, Jeff is blown away by the swagger of a beer company. Their marketing strategy is aggressive, honest and targeted to ensure that the people they speak to are the people that will line up to buy whatever they release. What lessons can be taken away from a beer company that can have your sales feeling sudsy?

Listen and share with a friend over a cold one.

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