44 Amahl Williams Talks Data and “Smarketing”


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[vc_row 0=””][vc_column 0=””][vc_column_text 0=””]Our guest this week is Amahl Williams, VP of Smarketing at Pluris Marketing and, no, that isn’t a typo. Amahl is frustrated by the conflict between sales and marketing and how it’s rooted in old stereotypes. He thinks most sales and marketing departments are stuck in a pre-2008 mindset and the only way to ‘get out’ is to ‘get smart.’

1:18 – What is “smarketing”?

6:00 – “A lot of the ideas that used to be viewed as best practice for sales and marketing aren’t just irrelevant, they’re erroneous”

18:30 – Why Amahl thinks that it’s still all about revenue and how that affects the way businesses approach marketing

28:00 – “If you don’t have content on your site…I don’t understand you.”

37:50 – Amahl gives you MUST-READ recommendations for “smarketing”

[/vc_column_text][vc_text_separator title=”Discussed in This Episode” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column width=”1/2″][vc_raw_html 0=””]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[/vc_raw_html][/vc_column][vc_column width=”1/2″][vc_raw_html 0=””]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[/vc_raw_html][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””][/vc_column_text][vc_text_separator title=”Significant Quotes” color=”blue”][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_column_text 0=””]The view while climbing a mountain is very different from the view from the top of that same mountain #beabetterleader Click To Tweet[/vc_column_text][vc_column_text 0=””]Having someone recognize my effort and value has a longer term impact than the money I earned #beabetterleader Click To Tweet[/vc_column_text][vc_column_text 0=””]Feeling threatened at work triggers the same area of the brain as physical pain #beabetterleader Click To Tweet[/vc_column_text][/vc_column][/vc_row]