165 Behind the Scenes of a Startup with Brian Pender

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We’ve featured a lot of entrepreneurs and experts on starting businesses on this show. Today we look at the world of startups from a slightly different angle, the brokerage angle. Our guest today is Brian Pender, Founder & President of Fairway Healthcare Partners. Previously, Brian worked in commercial banking with the last 6-years focused exclusively on healthcare businesses. He has personally underwritten and managed transactions with more than $500 million in committed financing to healthcare businesses, with billions of successful loan syndications.

Today we find out about the nuts and bolts behind starting a business, how Brian deals with a bad industry reputation and what it is like to be an entrepreneur helping to make other entrepreneur’s dreams come true.

On today’s podcast…

3:00 – Brian is not a dentist but he helps build dental practices
7:40 – Overcoming a bad industry reputation
11:54 – When it comes to huge decisions, you have to talk big picture
16:00 – Selling a product that people NEED but don’t necessarily want
19:58 – The best job interview question Brian ever got and how it has more meaning in his life now than ever before.
24:39 – The worst excuse that keeps people from success
29:39 – Brian’s “why”

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Selling With Soul[/vc_column_text][vc_text_separator title=”More from the Sell or Die Podcast Network” color=”blue”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”1592″ onclick=”custom_link” link=”https://itunes.apple.com/us/podcast/sell-or-die-with-jeffrey-gitomer-and-jennifer-gluckow/id1024207975?mt=2″][/vc_column][vc_column width=”1/3″][vc_single_image image=”1594″ onclick=”custom_link” link=”https://itunes.apple.com/us/podcast/hidden-stories-with-jeremy-fulkerson/id1439845084?mt=2″][/vc_column][vc_column width=”1/3″][vc_single_image image=”1593″ onclick=”custom_link” link=”https://itunes.apple.com/us/podcast/selling-with-soul/id1432226036?mt=2″][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Significant Quotes” color=”blue”][vc_column_text]I'm providing a product that's reasonable and respected by my peers. When your competitors start to send you business, that's always a good sign. Brian Pender Click To Tweet[/vc_column_text][vc_column_text]I never tell people the price that they should pay for a practice. I want them to always come up with the number. Brian Pender Click To Tweet[/vc_column_text][vc_column_text]Really be comfortable with your skill set. If you're not comfortable talking money with patient, you need to find the person on your team that can and train them accordingly. Brian Pender Click To Tweet[/vc_column_text][/vc_column][/vc_row]