142 Monday Musing: Why Would Anybody Buy This?


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“I don’t know why anybody would buy what we’re selling?”

“Cool, now we’re ready to go sell.”

This was the culmination of the conversation that serves as the backbone of this week’s Musing. Jeff kicks off customer loyalty month with a conversation about why people would ever consider buying what you’re selling. It’s the most interesting and important question you can ask about your sales process.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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