Mid to late-August, the dog days of summer. It’s a saying that roots back to Roman times, popular in professional baseball and a mindest that bleeds into nearly every business around this time…especially sales.
The long hot summer days, the middle of the season, maybe your team, your company already has their playoff positioning locked up. You’re tired, you’re beaten down. We’re halfway a little more than halfway through Q3. What is going to keep you motivated?
When you’re a professional ballplayer, you keep going because that’s what you get paid to do. You get paid to perform. But in sales there’s got to be something more than that. Right?
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