The Buzz

About Us

Jeff Bajorek fell into sales like most people- reluctantly.  That reluctance encouraged him to question everything about the way people sell and the way people buy.  Those two concepts should line up, right?  That approach made him successful in sales for over a decade before he struck out on his own to help other salespeople get out of their own way by asking simple questions.  The solutions are almost always right in front of us.

The two questions you should always be asking are “why?” and “why not?”


As President of iCore Strategy, and in previous roles such as VP of Sales and Marketing and Director of Strategic Accounts for multiple technology companies, Christie knows how to drive a successful sales team in the midst of the chaos and tension that is the day-to-day of running a business.

“The elevator to success is out of order.  You’ll have to take the stairs, one step at a time”

The Why and The Buy House Band

Logo Design by Liz Borchert

What's Your Why?

We would love to connect with you and hear your feedback on our show.  Don’t forget to tell us your Why!