75 Tactical Health and Tactical Sales with Luis Rivera

Our guest this week is Luis Rivera, CEO for the Tactical Athlete Health & Performance Institute (TAHPI). TAHPI is based on the premise that firefighters should be treated like professional athletes as their health and fitness is critical to meeting the demands of the job.

Luis shares the amazing story of how he came to this unique idea and how he used sales leadership to sell it to major cities across the United States. He navigated a long complex sales process but remained flexible, showed value and let the power of his bold idea do the selling.

His story is inspirational, motivational and a true tale of perseverance and the power of a great idea and hard work.

On today’s podcast…

2:00 – Luis confronts a major wellness problem in the public service sector

4:00 – Luis utilizes a major league sports strategy to start his business

8:00 – Showing value via cost savings

10:30 – Dealing with complex partnerships and complex sales processes

15:00 – How Luis refined and perfected his model for sales success

19:00 – Luis completes the long sale

Sign up for our book club!

Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.

Want more from Jeff and Christie? We have a newsletter!

Significant Quotes

60 Updating your personal operating system with Vince Fowler

Vince Fowler left the military and got into sales because his buddy told him it would be “fun.” He fell in love with sales. Had a messy divorce with sales, then fell in love with sales all over again. Now he’s a business development coach with a great philosophy on purpose, commitment and rebooting your personal operating system that audiences really connect with. You have to listen to his incredible story and his sales tips on creating and sustaining business.

Follow Vince on twitter and visit his website!

On today’s show…

2:05 – Vince has a man-crush on Jeff.

5:51 – How Vince fell in love with sales, then got divorced from sales, then fell in love with sales all over again.

8:34 – Why are all kids great at sales when most adults aren’t?

17:04 – Vince reveals the number on obstacle to building a successful business.

20:50 – How resetting your personal operating system can revolutionize your sales, your business and your life.

35:50 – Value based decision making: the importance of committing to your purpose.

Discussed in This Episode

Significant Quotes