Buyers have changed the way they buy. Mobile and Google have put “anything I want to know or buy – now!” in the palms of their hands. We are literally in the midst of a Digital Revolution when it comes to how people buy. While consumers are buying “at the speed of thought,” companies are still moving at corporate speed. Their sales are slipping as a result. What is a business to do?
This week, Jeff interviews Kristin Zhivago, author of Roadmap to Revenue about:
- What the digital market leaders are doing
- What tools marketers can use to catch up
- What principles will ensure they make the best use of those tools