Our guest this week is Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. She believes that the best way to have a presence online is to have a presence in-person. Her inbound marketing strategies will open your eyes to new ways of getting attention AND portraying your best online identity.
3:13 – Jen explains her love of scotch
6:17 – What is “intelligent inbound marketing?”
9:15 – The difference between a marketing novice and revenue generating marketing professional
12:00 – How to stay on top of your prospecting pipeline when buyer trends change so quickly.
17:50 – “Your digital presence is an extension of your in-person presence.”
24:50 – “The more you can understand the way people communicate, the better off you’re going to be as a sales person”