125 Simplifying Sales Acceleration with Mark Hunter

There are few people in the world who believe in the power and value of the sales profession more than Mark Hunter. He never set out to be in sales but a penchant for traffic tickets when he was young left him in need of income and set him on the path he still blazes today.

He’s the author of two books, 2012’s High-Profit Selling: Win the Sale Without Compromising on Price and his latest High-Profit Prospecting.

Mark digs down into the most basic and necessary skills every salesperson needs to develop and how to simplify your processes to maximize relationships and sales.

On today’s podcast…

2:17 – How Mark Hunter developed Outbound Sales Acceleration Conference with the help of other sales rockstars
7:34 – What turns people away from sales and why it shouldn’t
13:30 – Don’t assume every sale will be the “ultimate sale”
18:30 – Finding the point of entry
25:06 – There are different kinds of “first class customers”
30:10 – Mark’s ‘mark’ of a great salesperson
34:20 – The people that inspire Mark Hunter

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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119 Jon Goldstein is Lighting our Startup Spark

Happy 4th of July to all of our American listeners. In honor of the birthday of one of the world’s finest entrepreneurial endeavors, the United States of America, we have a startup expert on the pod, Jon Goldstein, Director of Entrepreneurial Services at Ann Arbor Spark.

Ann Arbor SPARK is an economic engine within southeast Michigan. They are cultivating a vast network of business and manufacturing excellence by working with first time startups, seasoned entrepreneurs and CEOs of Fortune 500 companies.

Jon loves to work with startups because he loves the creativity, the drive and the courage that it takes to make one successful. But often times having a great idea, product, service or solution simply isn’t enough. There can be a wide gap between convincing someone that your product can help and closing a deal. That’s where Jon and his team step in to help, coach and guide startups to sales success.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

On today’s podcast

3:00 – Jon Goldstein is really good at golf but not as good as Ricky Fowler
5:45 – Startups don’t understand the problem they are solving
7:00 – How Jon works with startups to coach and develop their business
12:30 – Dealing with rejection when you have an amazing product/service/solution…and the prospect KNOWS it.
19:45 – The right way to go from “interviewing an avatar” to “building a champion”
25:30 – Other communities for people with big ideas
27:15 – Why does Jon work with startups?

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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118 Monday Musing: Just Checking In

On today’s Monday Musing, Jeff isn’t just checking in with you this week. How stupid does “just checking in” sound? Now, think about how stupid it sounds to your customers and your prospects when you tell them that you’re calling just to check in.

Just checking in is selfish. It’s about you. There’s absolutely no value on the other end of the phone. It won’t help your prospecting, your networking, your execution, your customer retention or your sales.

Stop checking in and check out this Monday Musing for what you should be doing when you call your clients.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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117 Expanding Beyond Your Echo Chamber with Mike Simmons

Our guest this week is, Mike Simmons, Co-Founder of Catalyst Sale and host of The Catalyst Sale podcast

Mike has more than 20 years of operations, consulting, sales and sales leadership experience, 15 of those in the EdTech space. He’s a self-described life long learner, creative, analytical, and driven to achieve results. Mike has built, lead, and optimized sales organizations leveraging both direct and indirect teams.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

On today’s podcast

3:00 – The “me, me, me” approach to networking
4:57 – How Mike manages to engage quickly online
10:30 – Using twitter chats to build an active network
14:00 – Rounding out your networking plan
18:00 – Expanding your network beyond your echo chamber
22:30 – Don’t be a social media or networking lurker
30:00 – Leverage your own company

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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Based on a special report titled “Managing with the Brain in Mind” written by David Rock, founding president of the NeuroLeadership Institute.  Chad Harrison takes us through the concept of managing employee engagement using the SCARF method.

What is the SCARF method you ask?  Neuroscientists believe people respond to all things with either a threat or a reward response.  In turn, they also believe you can drive specific behavior if you focus on five key social qualities that will trigger a reward response.  These five qualities are Status, Certainty, Autonomy, Relatedness, and Fairness (SCARF).

If you are a leader (or aspiring leader) in your organization, plan to listen to this one more than once.  There was so much richness in this discussion, we had to split it in to 2 parts.

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114 Scott Ingram is Networking with Greatness

This week we welcome back to the show Scott Ingram, Strategic Account Manager at Relationship One and Host of the Sales Success Stories podcast on Top1.FM.

He is here today to talk about greatness, mentorship and our topic for this month, networking. Through his podcast Scott networks with some of the most highly successful people in the world so he knows what it takes to develop deep connections that lead to results.

This is as deep a dive on the topic of networking you are going to find. We encourage everyone to listen and then listen again to make sure that you get all of the information that Scott lays down.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

On today’s podcast

2:21 – What the average salesperson gets wrong about networking
6:00 – Being conscious enough to surround yourself with greatness
12:39 – How to connect with people that are far more successful than you
19:30 – Knowing your “ask”
24:45 – The fear of being specific
29:26 – Real networking doesn’t happen at networking events
35:20 – top1.fm/hbr
36:19 – The three OTHER pieces of successful and effective networking
43:22 – Just start.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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113 Monday Musing: Deliberate Practice

On today’s Monday Musing Jeff is taking another swing at the fundamentals…and another…and another. It’s not about practice, it’s about deliberate practice.

Deliberate practice has its ups and its downs but the trajectory of progress is up if the commitment stays true. This doesn’t just go for the links it also goes for the sales call. Prospecting, networking, closing, it all requires deliberate practice and resilience that will hone your craft and produce positive results. Sales performance will fluctuate but if you keep swinging your game will surely improve.

We want to hear from you. Send us an email at info@thewhyandthebuy.com and tell us how you are going to deliberately practice and improve your business.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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112 Jeff Bajorek is Not a Connection Collector

We’re just getting started with networking month and we’ve searched far and wide for the greatest experts on the subject. Suddenly, we realized, “Hey, we have a networking expert in our midst.” Jeff Bajorek steps out of the host seat and goes under Christie’s microscope as today’s guest.

Jeff is all about quality connections filled with people he can offer help to. He’s not a fan of racking up huge numbers of followers at the expense of serving others. This episode won’t be filled with hacks, workarounds or backdoors into networking. Instead, Jeff offers real world strategies that will lead to real business connections that if you play your cards right can become real customers.

On today’s podcast

1:50 – Jeff’s feeling a little weird about being a guest on his own show
5:17 – Jeff does not enjoy collecting connections
9:57 – Making sure you give AND get from the people you network with
16:46 – How do you find valuable, fulfilling connections
19:30 – Jeff’s top networking tips for newbies
26:30 – How to connect with someone digitally for the first time
32:30 – Networking doesn’t have to be complicated
36:20 – Talk to people you don’t like
40:00 – Jeff Bajorek’s “why”

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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111 Monday Musing: Add A Little Play to Your Day

Christie is taking a cue from her grandson this week and finding space in her life for “play.” Laughter, smiling, enjoying life, if we deny these human impulses it comes at a great cost to our physical, mental and wallet health. Listen to today’s musing for the connection between play time and sales time.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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110 May Wrap / June Preview

We came. We saw. We executed. May is in the books and we’re looking back on a month that was all about using all of the purpose and preparations of Q1 and manifesting results.

This month we’ll be laying the ground work for the rest of our year with a focus on networking. Get ready for strategies that will help you make more connections, make better connections and make lasting connections that will lead to recurring business.

On today’s podcast

1:30 – May was an intense month of focus and intentions on and off the air

3:40 – Greg Rosner told us how to execute on presentations

5:50 – Michael Moore introduced us to netweaving and how it can help us execute better

9:00 – Dan Jourdan fired us up and helped us execute on the phone

12:20 – You can call Kelly Riggs and he will pick up the phone

14:40 – Ron Masi gave us the road map…well the mindmap…to executing as a leader

17:04 – We went behind the music! Find out more about our house band, Haskins.

21:00 – Previewing June, our month of networking including interviews with Kelly Roach, Jen Gluckow and MORE!

25:00 – We reveal our newest AMAZING book club book

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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109 Becoming an Unstoppable Entrepreneur with Kelly Roach

Our guest this week is, Kelly Roach, former NFL cheerleader turned entrepreneur and sales success coach and now author of Unstoppable: The 9 Principles For Unlimited Success in Business and Life. If her advice sounds real world and down to Earth, it’s because her experience has been as real as it gets. She ventured from the corporate world where she handled hundreds of millions in assets and broke every single sales record in her Fortune 500 company’s history (all before she was 30!) into her own success coaching business all while raising a family. 

If you’re in any kind of business this will be an inspiring, fascinating and helpful listen. If you have a startup, or ever thought about setting of on your own business journey, this is a MUST listen.

On today’s podcast…

1:42 – Going from cheerleading for an NFL team to coaching sales teams and entrepreneurs
6:45 – Kelly reveals the thing she learned very early in her career that has propelled her to continued success now
11:50 – Even though it’s one of the best time’s EVER to start a business, Kelly feels bad for entrepreneurs today
16:20 – What big businesses need that entrepreneurs don’t and vice versa
19:22 – The amazingly obvious thing that most startups are missing or not asking themselves
25:00 – Knowing the difference between profitable and productive / intelligent networking strategy
29:29 – Should you quit your job today and invest full time in your startup?
35:00 – Finding Kelly Roach

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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