50 Slabtown Marketing

Our guests this week are Laurel Truax and Jason Manke from Slabtown Marketing. This Michigan marketing firm has been successful approaching marketing from a sales perspective and sales from a marketing perspective. There’s always a lot of talk about sales and marketing alignment, but not a lot of action. Laurel and Jason are here today to convince you that sales and marketing synergy can lead to more innovation, less friction and ultimately increased revenue.

Connect with Slabtown on Linkedin: https://www.linkedin.com/company/slabtown-marketing/

2:50 – The origin behind the name

5:00 – How do you start your own marketing firm?

7:00 – The eternal battle between sales vs. marketing

14:30 – Thinking of sales AND marketing as revenue centers

19:00 – How they operate as a third party marketing consultant

21:30 – Will marketing and sales departments be spending more or less time together in the future?

Discussed in This Episode

Significant Quotes

49 Scott Ingram on Mentoring Your Way to Sales Success

Today’s guest is Scott Ingram, host of the Sales Success Stories podcast.

He’s back on the show to talk about a topic vital to today’s salesforce, mentoring. It’s what he’s dedicated his podcast to and what will certainly be a hot topic at his Sales Success Summit event in May. Scott says that so many of the successful people he has met around the country and through his podcast have had one thing in common; they had great mentors. By being available to be a mentor and to be mentored to you can uncover new ideas, creative solutions and better insight into the challenges that you face.

Subscribe to Scott’s podcast!

On today’s show…

5:00 – Coaching vs. Mentorship

9:00 – The informality of mentoring and what to look for in a mentor

16:30 – How Scott’s Sales Success Stories Podcast has become a mentoring vehicle for his guests and listeners

17:30 – The dangers of the sales “echo chamber”

19:20 – Mentors are everywhere…they can even be your CUSTOMERS!

Special for our listeners, Scott has a great offer on the Austin event discussed on the show! PROMO CODE: why

Discussed in This Episode

Significant Quotes

48 Robyn Crane on Making More Money and Helping More People

Our guest this week is Robyn Crane. She is a money, growth, business expert and the author of a new book, Make More Money, Help More People: A Female Entrepreneur’s Guide To Attract Ideal Clients, Close More Sales, & Increase Your Revenue

Robyn’s passion lies in mentoring female entrepreneurs but her guidance on wealth management and self-care applies across all boundaries. Robyn shares her life’s work and great personal stories of trial and triumph in one of our best episodes yet.

On today’s show…

6:20 – “Your brain is designed to sabotage you.”

11:30 – How to overcome self-doubt and fear so that you can help people.

20:20 – Robyn reveals her 5 “money-types.” Which type are you?

27:30 – How will making more money allow you to help more people?

32:00 – Robyn’s personal crisis story and having to take her own medicine.

Discussed in This Episode

Significant Quotes

45 What Does it Mean to be “Connected” with Jesse Perreault

Our guest this week is Jesse Perreault, Director of Business Development and Digital Marketing Strategist for Soap Media, Inc.

Jesse began his first business when he was 15 and quickly began to understand that technology and data would be key to reaching the goals he set for himself. Ironically it was technology and data that helped him to his second realization, quality relationships are better than plentiful connections.

His article, “How I Met 500 people in 500 hours,” is all about making quality connections that lead to lasting relationships. He believes that learning about 500 people is way more powerful than 500 Linkedin connections.

6:30 – What Jesse learned in a life of entrepreneurship

11:25 – How Jesse came up with his list of 500 people he met in 500 hours.

12:30 – “If I can learn from somebody, what may have taken them several years to learn the hard way, in a matter of an hour…I consider that pretty good growth.”

18:00 – How Jesse built a book of business without a “mentality of closing”

23:00 – Jeff breaks down the right reasons to take a meeting

29:30 – Jesse reveals his “Why”!

Discussed in This Episode

Significant Quotes

43 Intelligent Inbound Marketing with Jen Spencer

Our guest this week is Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. She believes that the best way to have a presence online is to have a presence in-person. Her inbound marketing strategies will open your eyes to new ways of getting attention AND portraying your best online identity.

3:13 – Jen explains her love of scotch

6:17 – What is “intelligent inbound marketing?”

9:15 – The difference between a marketing novice and revenue generating marketing professional

12:00 – How to stay on top of your prospecting pipeline when buyer trends change so quickly.

17:50 – “Your digital presence is an extension of your in-person presence.”

24:50 – “The more you can understand the way people communicate, the better off you’re going to be as a sales person”

Discussed in This Episode

Significant Quotes

42 Rethink Your Prospecting #5

Swagger. You can get through life without it, but you can’t get through sales. It is the fifth and final key ingredient of a strong prospecting plan from Jeff’s free e-book, Rethink the Way You Sell. Jeff and Christie discuss how to find your swagger and keep it even through rejection.

4:08 – Jeff defines his recipe for “swagger”

9:46 – Christie lays out the fallacy of “‘no’ means, ‘not yet'” prospecting

16:27 – Is marketing automation killing your sales swagger?

21:16 – Jeff and Christie discuss their favorite rockstars and how they used their swagger.

Discussed in This Episode

Significant Quotes

41 Mindful Mojo for Peak Performance with Dennis Buttimer

Mindfulness is a hot topic in today’s fast paced world.  You can’t read a blog post or article profiling top performers in any industry without hearing something about the importance of being present in daily life.

Dennis Buttimer is a renowned clinical psychologist and coach who focuses on helping people find that mind-body connection that is so critical to peak performance.  In addition to being recent TEDx presenters, Dennis and his wife, Angela are frequent contributors to CNN, The Huffington Post, NBC, and many others.

 

Discussed in This Episode

Significant Quotes

40 Rethink the Way You Sell – Part 4 – Be The Expert

This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This will be the first of a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

Discussed in This Episode

Significant Quotes

38 Rethink the Way You Sell – Create Tension to Create Sales

This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This episode is the third in a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

Discussed in This Episode

Significant Quotes

36 Rethink The Way You Sell – Prospecting Strategy #2

This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This will be the first of a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

Discussed in This Episode

Significant Quotes