125 Simplifying Sales Acceleration with Mark Hunter

There are few people in the world who believe in the power and value of the sales profession more than Mark Hunter. He never set out to be in sales but a penchant for traffic tickets when he was young left him in need of income and set him on the path he still blazes today.

He’s the author of two books, 2012’s High-Profit Selling: Win the Sale Without Compromising on Price and his latest High-Profit Prospecting.

Mark digs down into the most basic and necessary skills every salesperson needs to develop and how to simplify your processes to maximize relationships and sales.

On today’s podcast…

2:17 – How Mark Hunter developed Outbound Sales Acceleration Conference with the help of other sales rockstars
7:34 – What turns people away from sales and why it shouldn’t
13:30 – Don’t assume every sale will be the “ultimate sale”
18:30 – Finding the point of entry
25:06 – There are different kinds of “first class customers”
30:10 – Mark’s ‘mark’ of a great salesperson
34:20 – The people that inspire Mark Hunter

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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118 Monday Musing: Just Checking In

On today’s Monday Musing, Jeff isn’t just checking in with you this week. How stupid does “just checking in” sound? Now, think about how stupid it sounds to your customers and your prospects when you tell them that you’re calling just to check in.

Just checking in is selfish. It’s about you. There’s absolutely no value on the other end of the phone. It won’t help your prospecting, your networking, your execution, your customer retention or your sales.

Stop checking in and check out this Monday Musing for what you should be doing when you call your clients.

We want to know YOUR top networking tips, strategies and connection success stories. Send them to info@thewhyandthebuy.com and you just may hear yours on our next episode!

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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113 Monday Musing: Deliberate Practice

On today’s Monday Musing Jeff is taking another swing at the fundamentals…and another…and another. It’s not about practice, it’s about deliberate practice.

Deliberate practice has its ups and its downs but the trajectory of progress is up if the commitment stays true. This doesn’t just go for the links it also goes for the sales call. Prospecting, networking, closing, it all requires deliberate practice and resilience that will hone your craft and produce positive results. Sales performance will fluctuate but if you keep swinging your game will surely improve.

We want to hear from you. Send us an email at info@thewhyandthebuy.com and tell us how you are going to deliberately practice and improve your business.

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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108 Monday Musing: Like Riding a Bike

After a long period on training wheels, Jeff’s kids finally learned how to ride a bike. It took a very short time to teach them relative to the time they spent on training wheels. That gap has Jeff thinking this week.

What have you been less than successful with lately and totally frustrated by? Maybe it’s a prospecting technique. Maybe it’s getting a customer through that last portion of their sales journey or their buying journey to make a commitment. Maybe it’s something with social media. Maybe it’s something with preparation or discovery. Maybe there’s something about time management or priority management that you need to get better at. What could you improve drastically if you just took a little bit of time to study what it would take to improve? What could you be more successful with and less frustrated by in a matter of a few days if you only took a little bit of time out to figure out how to best do that?

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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105 Hitting Reset and Thinking Big with Ron Masi

Our guest this week is Ron Masi, Business Analytics Leader for Teradata. Ron wakes up everyday thinking about execution, both how he will personally execute on his plan and how to help other business execute on their plans. 

His strategies for execution are as insightful as they are precise. His story begins with a complete reset of his career several years ago that led him to start thinking big and asking big questions about buyer motivation, differentiation and strategic sales. Listen to learn more about the philosophies that are driving major success for Ron Masi and his company.

On today’s podcast

1:49 – What is a business analytics leader?
8:42 – How a complete career reset helped Ron Masi differentiate and execute at his highest level
12:00 – Why Ron forbids his SDR to check back in with him
16:00 – Shifting your mindset from the goals of the company and the goals of your customer
18:45 – Executing on an effective prospecting plan
24:45 – Warming up the coldest prospects
28:35 – How Ron uses technology and mind mapping to execute consistently
34:15 – Ron Masi’s “Why”

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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102 Two Rules and Seven Magic Words with Dan Jourdan

Our guest this week is, Dan Jourdan, the Sales Energizer. Dan is a former consultant with Smith Barney, an expert Dale Carnegie speaker/coach and Gitomer Licensed Trainer.

Dan’s sales methodology often bridges the gap between “what people think they should do” and “what really works.” His sales philosophy is a cross between Confucius and Robin Williams.

He joined us for a deep dive all about how to execute on cold calls. It’s not something that many love to do but it can be a necessary step in your prospecting process. Dan gives you some crucial advice for making cold calls work for you by overcoming your hesitation and engaging the prospect.

On today’s podcast

1:38 – This is the best day of Dan Jourdan’s life
3:46 – Create some tension, create a connection
6:30 – The two rules of sales from Dan Jourdan’s father
11:48 – Thickening your sales skin with cold calling
17:00 – Cold calling is control
20:48 – Seven magic words of cold calling
26:55 – The three things that your prospects will want to give to you

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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95 Building a Sales Conversation with Phill Keene and Tony Rhine

Our guests this week are the Batman and Robin of sales conversations, Phill Keene and Tony Rhine of Costello, a company that is using sales intelligence to help companies make more prospecting calls without forgetting important details. 

Phill and Tony are total sales geeks and we love having them on the show. The same principles that allowed Phill and Tony to build a strong and successful professional partnership (open communication, being deliberate and a strong structure) are core to how Costello helps sales people build relationships with prospects.

On today’s podcast…

3:00 – How sales intelligence is helping companies make more prospecting calls without forgetting important details.

8:00 – Building a sales conversation from the ground up

9:27 – Using “designed alliances” to establish a foundation so that you can get to a conversation

14:32 – Why sales reps NEED a structure to help guide their cold calls

18:00 – Building a deliberate path for your prospect on every call

19:20 – How Tony and Phill’s ability to communicate allowed them to become the Batman and Robin of sales conversations

25:00 – Phill’s “Why”: building a legacy

Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information.

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88 April Kickoff: Reach and Reputation Month

In this episode we’re recapping some of the amazing things we’ve learned from our guests in the month of March and introducing our theme for April: reach and reputation. This month we’ll explore how to extend your reach in whatever market you are in and gain the reputation that will lead you to more relationships, more referrals and ultimately…more sales.

!ANNOUNCEMENT! We’re excited to announce the release of the beta version of our Small Business Breakthrough Program this month and we need your help. If you want to know more about owning and operating a small business from two people who have been through it all (…us) then email breakthrough[at]thewhyandthebuy.com for more information.

On today’s podcast

5:00 – Find out about Jeff’s new ebook

8:00 – Recapping the month of March: Pia Silva helped us badass our brands

11:00 – Derrick Williams joined us and faced down our SDR/BDR skepticism and fear

17:00 – On our Monday Musings this month we kept it brief, kept adapting and kept it going.

19:30 – The amazing Anthony Iannarino joined us as our March Thought Leader

21:30 – Larry Levine brought his unique journey and discussed how to prospect and build a loyal following.

22:30 – The brilliant Matt Goudy, aka the Sales Renegade, came on and talked some sales heresy

26:15 – Our third Book Club book is…in the books! Our final thoughts on Building a Storybrand.

29:30 – A preview of what’s coming up on April’s reach and reputation month!

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85 The Non-Negotiables of Selling with Larry Levine

Our guest this week is, Larry Levine. Larry went from the old-school copier sales industry to  helping salespeople everywhere develop new-school business development strategies as co-founder of The Social Sales Academy.

Larry coaches sales reps to leverage social to build out their credibility, prospect for new business opportunities and to protect their current account base. In 2009 Larry started incorporating LinkedIn and social into his sales process. Using the LinkedIn platform and techniques he perfected, Larry closed over $1,300,000 in new business in 2014. Now, Larry coaches sales reps to leverage brand building via LinkedIn while integrating into their sales process to maximize their success.

In this fascinating episode we discuss his background, where he learned to be a great sales rep and how he transitioned from order taker to sales helper.

On today’s podcast…

4:00 – How do you maintain energy and differentiate in a slow to change industry?

9:00 – Larry’s sales philosophies and non-negotiables

13:40 – Why do tenured reps find it so hard to define “hunter” vs. “farmer”?

17:57 – What motivates Larry everyday and where he learned to be a great sales rep

24:50 – Larry calls BS on sales buzzwords and the “great relationships” most salespeople think they have with their clients

42:00 – Larry’s second why: the relationship funnel

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84 Monday Musing: Quality over Quantity

A few weeks ago Christie discussed “Quantity over Quality” for preparation month. This month is all about prospecting and Jeff is flipping the script on that idea in this week’s Monday Musing. Does it still make any sense to dial for dollars? To make 100 cold calls a day? Or is some of that time better spent building relationships that will lead to greater sales?

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