Our guest this week is, Pia Silva, author of the book Badass Your Brand. Pia is a speaker, Forbes.com contributor and branding expert for Worstofall Design.
She’s here today to talk about narrowing your brand focus and deciding on where you fit best within your marketplace. It can be a scary process but ultimately one that will make you a leader and expert in your field.
Pia’s ideas on branding and entrepreneur ship will reshape how you think about your business, your prospecting strategies and your sales and marketing philosophies. This episode is a must-listen.
On today’s podcast
3:06 – The history of “brand shrink” and “Badass Your Brand”
8:14 – What’s the brand shrink process like?
11:20 – How do you overcome the fear of choosing your one brand?
17:27 – How did Pia decide on her brand and her niche?
28:49 – Pia’s revolutionary “solopreneur economy” concept
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