45 What Does it Mean to be “Connected” with Jesse Perreault

Our guest this week is Jesse Perreault, Director of Business Development and Digital Marketing Strategist for Soap Media, Inc.

Jesse began his first business when he was 15 and quickly began to understand that technology and data would be key to reaching the goals he set for himself. Ironically it was technology and data that helped him to his second realization, quality relationships are better than plentiful connections.

His article, “How I Met 500 people in 500 hours,” is all about making quality connections that lead to lasting relationships. He believes that learning about 500 people is way more powerful than 500 Linkedin connections.

6:30 – What Jesse learned in a life of entrepreneurship

11:25 – How Jesse came up with his list of 500 people he met in 500 hours.

12:30 – “If I can learn from somebody, what may have taken them several years to learn the hard way, in a matter of an hour…I consider that pretty good growth.”

18:00 – How Jesse built a book of business without a “mentality of closing”

23:00 – Jeff breaks down the right reasons to take a meeting

29:30 – Jesse reveals his “Why”!

Discussed in This Episode

Significant Quotes

42 Rethink Your Prospecting #5

Swagger. You can get through life without it, but you can’t get through sales. It is the fifth and final key ingredient of a strong prospecting plan from Jeff’s free e-book, Rethink the Way You Sell. Jeff and Christie discuss how to find your swagger and keep it even through rejection.

4:08 – Jeff defines his recipe for “swagger”

9:46 – Christie lays out the fallacy of “‘no’ means, ‘not yet'” prospecting

16:27 – Is marketing automation killing your sales swagger?

21:16 – Jeff and Christie discuss their favorite rockstars and how they used their swagger.

Discussed in This Episode

Significant Quotes

31 Rethink the Way You Sell – Prospecting Strategy #1

This week, we are beginning to unpack several elements from Jeff Bajorek’s new e-book – Rethink The Way You Sell.  This will be the first of a series of 5 episodes aired over the coming months and focused on prospecting.  Jeff lists 5 key ingredients to a strong prospecting plan in his e-book and we will dive into them one at a time.

  • Know what you bring to the table
  • Know who you need to be talking to
  • Create tension to create sales
  • Be the expert
  • Keep your swagger

Discussed in This Episode

Significant Quotes

30 Powerful Questions – Are You Asking The Right Ones?

The success or failure of today’s sales professional can hinge on the depth of the questions they ask.   Perfecting the art of asking the right questions and listening to understand vs respond is a skill you have to practice everyday.  In this episode of The Why and The Buy, Christie and Jeff explore the concept of powerful questioning.

Discussed in This Episode

Significant Quotes

22 Cheerleaders and Connectors – A Small Business Guide to Referrals with Joe Schum

Being a small business owner can be overwhelming and if you are the owner of a “service” based business, it’s doubly so.  Not only are you chief cook and bottle washer, but often times, you are so busy DOING the business, you aren’t putting in the time to GET the business.  We all know the best business comes from referrals, but where do you find that ever elusive referral network?

If you have money, then advertise. If you have no money, then socialize. @saysjoeschum Click To Tweet

Joe Schum joins us this week to discuss networking must dos for every busy solopreneur.  Some of Joe’s Gems of Wisdom include:

  • Always have a goal
  • Be consistent and persistent
  • Review regularly
  • Remember it’s not about you

Discussed in This Episode

Significant Quotes

11 – The American Dream with Kristina Evans

In this episode, Kristina Evans shares her social media journey and how she went from 200 LinkedIn followers to over 10,000 in less than one year.

I get a great sense of fulfillment sharing with others and I’m okay if I ruffle a few feathers now and then – Kristina

Kristina doesn’t share a magic formula for success on LinkedIn, in fact, she has had a lot of content that fell flat with no engagement.  She does, however, share some insights on how to engage effectively.  Some of the topics we cover include:

  • The importance of authenticity
  • How to manage disagreement
  • Just hit publish

Discussed in This Episode

Significant Quotes

Don’t try to be perfect, be authentic – Kristina

Tweet: Don’t try to be perfect, be authentic – @thekristinashow  #thewhyandthebuy  #theamericandream

There is that thing we get paid to do and that thing we love to do – Christie

Tweet: There is that thing we get paid to do and that thing that we love to do @walterschristie #thewhyandthebuy #theamericandream

Sometimes the enemy of good is perfect…sometimes action is more important – Jeff

Tweet: Sometimes the enemy of good is perfect…sometimes action is more important @jeffbajorek #thewhyandthebuy #theamericandream

08 Simple Networking with Chi Chi Okezie

In this episode, Jeff and Christie interview Chi Chi Okezie.  As owner/producer of SIMPLEnetworking, LLC in Atlanta, GA, Chi Chi Okezie enjoys helping university students, professionals, companies and state / government agencies polish their professional approach.

Some people don’t realize they needed to invest more in their network until they need that network to help them.  You have to plan, build, and pay it forward first. – Chi Chi Okezie

Chi Chi discusses her path to entrepreneurship and the networking approach she teaches others:

  • INDUCT
  • INFORM
  • INQUIRE
  • INVITE

Listen in for more information on this simple, yet effective approach.

Discussed in This Episode

Significant Quotes

Many people approach networking like club hopping. Are you collecting cards or building relationships? – Chi Chi Okezie

Tweet: Many people approach networking like club hopping. Are you collecting cards or building relationships?  #thewhyandthebuy #chichiokezie

You have to constantly reevaluate your network and social capital.  If you have been generous and purposeful in supporting others, that investment will pay dividends for years. – Christie

Tweet: If you have been generous and purposeful in supporting others, that investment will pay dividends for years  #thewhyandthebuy #chichiokezie

Do you ever notice the more you talk to someone the more you have in common with them? – Jeff

Tweet: Do you ever notice the more you talk to someone the more you have in common with them?  #chichiokezie #thewhyandthebuy #networking

Some people don’t realize they needed to invest more in their network until they need that network to help them.  You have to plan, build, and pay it forward first. – Chi Chi Okezie

Tweet: Some don't realize they needed to invest more in their network until they need that network to help them.  You have to pay it forward first