52 Jason Manke and Laurel Truax on Turning Content Into Dollars

Jason and Laurel from Slabtown Marketing are BACK! Today we’re talking about content marketing. It can seem daunting to some, especially those working by themselves or on a budget. Jason and Laurel are here to help you create compelling, money-making content in ANY situation.

Visit slabtownmarketing.com today to find out how Jason and Laurel can help your content marketing strategy!

On today’s show…

4:00 – Where do you even start with content marketing?!

8:20 – How much should I post? Quantity vs. Quality

11:00 – The importance of knowing your greatest strength

18:00 – How can you turn good content into dollars in your bank account?

Significant Quotes

50 Slabtown Marketing

Our guests this week are Laurel Truax and Jason Manke from Slabtown Marketing. This Michigan marketing firm has been successful approaching marketing from a sales perspective and sales from a marketing perspective. There’s always a lot of talk about sales and marketing alignment, but not a lot of action. Laurel and Jason are here today to convince you that sales and marketing synergy can lead to more innovation, less friction and ultimately increased revenue.

Check out Slabtown at slabtownmarketing.com and on  Linkedin: https://www.linkedin.com/company/slabtown-marketing/

2:50 – The origin behind the name

5:00 – How do you start your own marketing firm?

7:00 – The eternal battle between sales vs. marketing

14:30 – Thinking of sales AND marketing as revenue centers

19:00 – How they operate as a third party marketing consultant

21:30 – Will marketing and sales departments be spending more or less time together in the future?

Discussed in This Episode

Significant Quotes

44 Amahl Williams Talks Data and “Smarketing”

Our guest this week is Amahl Williams, VP of Smarketing at Pluris Marketing and, no, that isn’t a typo. Amahl is frustrated by the conflict between sales and marketing and how it’s rooted in old stereotypes. He thinks most sales and marketing departments are stuck in a pre-2008 mindset and the only way to ‘get out’ is to ‘get smart.’

1:18 – What is “smarketing”?

6:00 – “A lot of the ideas that used to be viewed as best practice for sales and marketing aren’t just irrelevant, they’re erroneous”

18:30 – Why Amahl thinks that it’s still all about revenue and how that affects the way businesses approach marketing

28:00 – “If you don’t have content on your site…I don’t understand you.”

37:50 – Amahl gives you MUST-READ recommendations for “smarketing”

Discussed in This Episode

Significant Quotes

43 Intelligent Inbound Marketing with Jen Spencer

Our guest this week is Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. She believes that the best way to have a presence online is to have a presence in-person. Her inbound marketing strategies will open your eyes to new ways of getting attention AND portraying your best online identity.

3:13 – Jen explains her love of scotch

6:17 – What is “intelligent inbound marketing?”

9:15 – The difference between a marketing novice and revenue generating marketing professional

12:00 – How to stay on top of your prospecting pipeline when buyer trends change so quickly.

17:50 – “Your digital presence is an extension of your in-person presence.”

24:50 – “The more you can understand the way people communicate, the better off you’re going to be as a sales person”

Discussed in This Episode

Significant Quotes