20 Nobody Cares About Your Product with Phil Murphy

It seems everyone is asking “Why do customers buy” these days.  It’s easy to get excited by the latest shiny object in your toolkit, but …NEWSFLASH… nobody cares about your product.  They care about their needs that your product might meet and they care about whether or not they like doing business with you…plain and simple!

Success requires you to wake up, show up, and follow up. Do that and you'll beat 70% of sales… Click To Tweet

Sales reps will enjoy this discussion with Phil, but Sales Managers will play it over and over again.  If you have responsibility for more than yourself in your organization, grab a notebook.  You won’t want to miss one single nugget of value on this one.

Discussed in This Episode

Sponsor Information

6th Annual Golf Fore Chosen Vision Marathon

Significant Quotes

17 No Is Not Forever – Objection Handling with Don “The Idea Guy”

What do you do when you hear “No”?  Do you just walk away or do you use it as a springboard for the next conversation?  We love it when Don “The Idea Guy” Snyder visits us on an episode of The Why and The Buy podcast.  He always has a unique perspective and gets us thinking in different ways.

In this episode, we dissect what “No” means and why you should look at this little two letter word through new lenses.

“NO…it’s just one word. Expect it, prepare for it…adjust”

In this episode, we cover such scintillating topics as:

  • Why “NO” is like Sonar on a submarine
  • Tools you can use to practice objection handling in your next sales meeting
  • What to do after you have lost a sale
  • Top 3 strategies for handling objections

Discussed in This Episode

Significant Quotes

15 The World is Not Flat with Shannon Peng

In this episode, we discuss the importance of digital authenticity with Shannon Peng.  A self-described “Digital Gladiator”, Shannon Peng has created a strong following in social media by being unapologetically real in everything she posts.

“The world is not flat, so your content shouldn’t be flat either.” – Shannon Peng

Shannon talks with us about why social media matters and how it has helped her be more authentic.  Some of the topics we tackle include

  • Content ADD and the Social Zombie Apocalypse
  • The Power of Originality
  • Authenticity in a Digital World
  • Staying Relevant and Creating Epic Moments

Discussed in This Episode

Significant Quotes

11 – The American Dream with Kristina Evans

In this episode, Kristina Evans shares her social media journey and how she went from 200 LinkedIn followers to over 10,000 in less than one year.

I get a great sense of fulfillment sharing with others and I’m okay if I ruffle a few feathers now and then – Kristina

Kristina doesn’t share a magic formula for success on LinkedIn, in fact, she has had a lot of content that fell flat with no engagement.  She does, however, share some insights on how to engage effectively.  Some of the topics we cover include:

  • The importance of authenticity
  • How to manage disagreement
  • Just hit publish

Discussed in This Episode

Significant Quotes

Don’t try to be perfect, be authentic – Kristina

Tweet: Don’t try to be perfect, be authentic – @thekristinashow  #thewhyandthebuy  #theamericandream

There is that thing we get paid to do and that thing we love to do – Christie

Tweet: There is that thing we get paid to do and that thing that we love to do @walterschristie #thewhyandthebuy #theamericandream

Sometimes the enemy of good is perfect…sometimes action is more important – Jeff

Tweet: Sometimes the enemy of good is perfect…sometimes action is more important @jeffbajorek #thewhyandthebuy #theamericandream

10 – Must Be Present to Win

Our first MINI-SODE!  In this shorter than usual episode, Christie and Jeff discuss the importance of showing up.  That’s right.  The first key to success is showing up on time, every time.  Do what you say you will do and when you say you will do it.  It’s simple really.

Hard work beats talent when talent doesn’t work hard – Hines Ward

Discussed in This Episode

Significant Quotes

You will be shocked at the amount of mediocrity that disguises itself as successful – Jeff

Tweet: You will be shocked at the amount of mediocrity that disguises itself as successful #reliability

Rule #1 – Keep your customers, not just happy, but thrilled. Over deliver on your promises. Do something no one else is doing. – Christie

Tweet: Rule #1 - Keep your customers, not just happy, but thrilled. Over deliver on your promises. Do something no one else is doing. #reliability

08 Simple Networking with Chi Chi Okezie

In this episode, Jeff and Christie interview Chi Chi Okezie.  As owner/producer of SIMPLEnetworking, LLC in Atlanta, GA, Chi Chi Okezie enjoys helping university students, professionals, companies and state / government agencies polish their professional approach.

Some people don’t realize they needed to invest more in their network until they need that network to help them.  You have to plan, build, and pay it forward first. – Chi Chi Okezie

Chi Chi discusses her path to entrepreneurship and the networking approach she teaches others:

  • INDUCT
  • INFORM
  • INQUIRE
  • INVITE

Listen in for more information on this simple, yet effective approach.

Discussed in This Episode

Significant Quotes

Many people approach networking like club hopping. Are you collecting cards or building relationships? – Chi Chi Okezie

Tweet: Many people approach networking like club hopping. Are you collecting cards or building relationships?  #thewhyandthebuy #chichiokezie

You have to constantly reevaluate your network and social capital.  If you have been generous and purposeful in supporting others, that investment will pay dividends for years. – Christie

Tweet: If you have been generous and purposeful in supporting others, that investment will pay dividends for years  #thewhyandthebuy #chichiokezie

Do you ever notice the more you talk to someone the more you have in common with them? – Jeff

Tweet: Do you ever notice the more you talk to someone the more you have in common with them?  #chichiokezie #thewhyandthebuy #networking

Some people don’t realize they needed to invest more in their network until they need that network to help them.  You have to plan, build, and pay it forward first. – Chi Chi Okezie

Tweet: Some don't realize they needed to invest more in their network until they need that network to help them.  You have to pay it forward first